During a 2022 survey carried out among consumers from the United States, 47 percent of responding millennials stated they liked being contacted by brands via text messages. The same was true for 44 percent of respondents from Generation Z.
Popularity of text message marketing among consumers in the United States as of June 2022, by age group
Original question: "On which of the following channels do you like to be contacted by brands?" The source does not provide information on the type of survey used or on the exact age of the responding consumers.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Latana. (September 27, 2022). Popularity of text message marketing among consumers in the United States as of June 2022, by age group [Graph]. In Statista. Retrieved December 13, 2024, from https://www.statista.com/statistics/1338381/text-message-marketing-consumers-usa/?locale=en
Latana. "Popularity of text message marketing among consumers in the United States as of June 2022, by age group." Chart. September 27, 2022. Statista. Accessed December 13, 2024. https://www.statista.com/statistics/1338381/text-message-marketing-consumers-usa/?locale=en
Latana. (2022). Popularity of text message marketing among consumers in the United States as of June 2022, by age group. Statista. Statista Inc.. Accessed: December 13, 2024. https://www.statista.com/statistics/1338381/text-message-marketing-consumers-usa/?locale=en
Latana. "Popularity of Text Message Marketing among Consumers in The United States as of June 2022, by Age Group." Statista, Statista Inc., 27 Sep 2022, https://www.statista.com/statistics/1338381/text-message-marketing-consumers-usa/?locale=en
Latana, Popularity of text message marketing among consumers in the United States as of June 2022, by age group Statista, https://www.statista.com/statistics/1338381/text-message-marketing-consumers-usa/?locale=en (last visited December 13, 2024)
Popularity of text message marketing among consumers in the United States as of June 2022, by age group [Graph], Latana, September 27, 2022. [Online]. Available: https://www.statista.com/statistics/1338381/text-message-marketing-consumers-usa/?locale=en