Podcast format preference in the United States 2022, by generation

Published by
Marie Charlotte Götting,
Jan 24, 2023
In October 2022, a survey on podcast consumption in the United States, showed that among all generations except Gen X, podcasts with video were the preffered format. While among the generation of millennials 43 percent of respondents stated that they preferred a podcast with video, Gen X was more leaning towards no video with 31 percent of respondents stating that they favoured podcasts without video.

Preferred podcast format with or without video in the United States as of October 2022, by generation

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Release date

January 2023

Region

United States

Survey time period

October 29 to 31, 2022

Number of respondents

2,202 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Podcast listeners were respondents who said they have listened to a podcast in the last month.

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Topics

Podcasting IndustryMusic in the U.S.Music industry in the U.S.Digital Music in the United StatesRadio Industry
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