A study of consumers in the United States conducted in October 2022 found that younger men (18-24) were likely to consume social media when they had about 15 minutes to spare according to 49 percent of this demographic who were surveyed about their behavior in this situation. Big brand SVODs (streaming video on demand services) were mentioned by about 14 percent of this demographic, followed by streaming music indicated by nine percent of respondents.
First choice of 15-minute entertainment according to male consumers aged 18-24 in the United States as of October 2022
Household decision-maker/shares in decisions on entertainment, have broadband access, U.S. census balanced, male consumers
Supplementary notes
Question: Please tell us which of the entertainment sources you use you’d be most likely to turn to first in each of the following specific situations. What's your first choice when you have 10-15 minutes available?
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Hub Entertainment Research. (November 17, 2022). First choice of 15-minute entertainment according to male consumers aged 18-24 in the United States as of October 2022 [Graph]. In Statista. Retrieved October 10, 2024, from https://www.statista.com/statistics/1363118/first-choice-15min-entertainment-male-consumer-18to24-us/
Hub Entertainment Research. "First choice of 15-minute entertainment according to male consumers aged 18-24 in the United States as of October 2022." Chart. November 17, 2022. Statista. Accessed October 10, 2024. https://www.statista.com/statistics/1363118/first-choice-15min-entertainment-male-consumer-18to24-us/
Hub Entertainment Research. (2022). First choice of 15-minute entertainment according to male consumers aged 18-24 in the United States as of October 2022. Statista. Statista Inc.. Accessed: October 10, 2024. https://www.statista.com/statistics/1363118/first-choice-15min-entertainment-male-consumer-18to24-us/
Hub Entertainment Research. "First Choice of 15-minute Entertainment According to Male Consumers Aged 18-24 in The United States as of October 2022." Statista, Statista Inc., 17 Nov 2022, https://www.statista.com/statistics/1363118/first-choice-15min-entertainment-male-consumer-18to24-us/
Hub Entertainment Research, First choice of 15-minute entertainment according to male consumers aged 18-24 in the United States as of October 2022 Statista, https://www.statista.com/statistics/1363118/first-choice-15min-entertainment-male-consumer-18to24-us/ (last visited October 10, 2024)
First choice of 15-minute entertainment according to male consumers aged 18-24 in the United States as of October 2022 [Graph], Hub Entertainment Research, November 17, 2022. [Online]. Available: https://www.statista.com/statistics/1363118/first-choice-15min-entertainment-male-consumer-18to24-us/
