Money spent on media monthly per type U.S. 2022

Super users are media users who spend more time and money consuming media compared to regular consumers. In 2022, super users spent 49 dollars monthly on video games and other gaming purchases, while regular users spent four dollars per month in the United States. Super users accounted for 80 percent of total gaming spend.

Monthly budget allocated to media and technology in the United States as of November 2022, by user type (in U.S. dollars)

Characteristic	All other users	Super Users*
-	-	-
-	-	-
-	-	-

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Release date

November 2022

More information

Region

United States

Survey time period

as of November 2022

Number of respondents

4,001 respondents

Age group

18 years and older

Supplementary notes

* The source defines "Super Users" as highly connected population who heavily over-index on time and dollar spent on media consumptions. Super users account for 22 percent of the U.S. population.

The source adds the following information:
"Video spend: includes money spent on all videos and video services, including traditional/virtual Pay TV, video streaming subscription services, and video purchases/rentals.
Gaming spend: includes money spent on video games and other video gaming purchases (e.g. inapp purchases, video gaming subscription services) across all devices.
Music spend: includes money spent on music and music services."

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