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Popularity of social media marketing among consumers in the U.S. 2022, by generation

Published by Statista Research Department, Jan 6, 2023
During a 2022 survey carried out among consumers from the United States, 39 percent of responding millennials stated they liked being contacted by brands via social media. The same was true for 44 percent of respondents from Generation Z.

Popularity of social media marketing among consumers in the United States as of June 2022, by age group

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Latana
Release date

September 2022

Region

United States

Survey time period

June 2022

Number of respondents

1,059 respondents

Supplementary notes

Original question: "On which of the following channels do you like to be contacted by brands?"
The source does not provide information on the type of survey used or on the exact age of the responding consumers.

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Statistics on " Social media marketing in the United States "

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Statistics on Social media marketing in the United States

Overview

5

Usage

6

Budget & ROI

4

Effectiveness

8

Market leaders

5

Audience

8

Further related statistics

21

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Topics

Advertising and marketing to Generation Z in the United StatesSocial media advertising and marketing in the U.S.Gen Z and media consumption in selected markets in EuropeInstagram marketing and advertisingInfluencer marketing in the U.S.
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