Top areas of marketing expenses among B2B companies worldwide 2021
According to a study executed in late 2021, content development was the leading business-to-business marketing strategy for 2022, as 44 percent of responding B2B companies placed it among their top three marketing areas to invest in over the following year. Mentioned by 30 percent and 29 percent of companies respectively, website/SEO marketing and digital media advertising followed in second and third position. In contrast, four percent of respondents planned to make traditional media advertising one of their main investments.