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Top areas of marketing expenses among B2B companies worldwide 2021

Leading areas of marketing investment according to B2B companies worldwide as of November 2021

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Source

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In cooperation with
Green Hat
Release date

July 2022

Region

Worldwide

Survey time period

October and November 2021

Number of respondents

550*

Special properties

*B2B organizations

Supplementary notes

The source describes the respondent sample location as follows: "nearly half of the respondents from North America, EMEA and Asia, and the other half from Australia."

The question was posed as follows: "What are the TOP 3 areas you plan to invest in over the next year?""

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Statistics on " Social media advertising and marketing worldwide "

Statistics on Social media advertising and marketing worldwide

Overview

8

Usage

7

Metrics

6

Effectiveness & ROI

8

Market leaders

5

Consumers

8

Further related statistics

21
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