Effectiveness of B2B social media content marketing tactics in North America 2015

How do you assess the effectiveness of the following social media platforms for B2B marketing?

Effectiveness of B2B social media content marketing tactics in North America 2015 This graph presents the assessment of various social media platforms among B2B marketers in North America as of August 2015. During the survey, 66 percent of the respondents stated they believed LinkedIn was an effective social media platform for B2B marketing.
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How do you assess the effectiveness of the following social media platforms for B2B marketing?

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Share of respondents
LinkedIn66%
Twitter55%
YouTube51%
SlideShare41%
Facebook30%
Instagram22%
Pinterest20%
Google+13%
Share of respondents
LinkedIn66%
Twitter55%
YouTube51%
SlideShare41%
Facebook30%
Instagram22%
Pinterest20%
Google+13%
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Description

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This graph presents the assessment of various social media platforms among B2B marketers in North America as of August 2015. During the survey, 66 percent of the respondents stated they believed LinkedIn was an effective social media platform for B2B marketing.
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Release date
September 2015
Region
North America
Survey time period
July and August 2015
Number of respondents
1,521 respondents
Special properties
among B2B marketers
Method of interview
Email survey
Supplementary notes
This question was phrased by the source as follows: "How effective are the social media platforms that you use?"
Percentages shown represent marketers who rated each platform a 4 or 5 on a 5-point scale where 5 = “Very Effective” and 1 = “Not at all Effective.
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