Effectiveness of B2B social media content marketing tactics in North America 2015

This graph presents the assessment of various social media platforms among B2B marketers in North America as of August 2015. During the survey, 66 percent of the respondents stated they believed LinkedIn was an effective social media platform for B2B marketing.

How do you assess the effectiveness of the following social media platforms for B2B marketing?

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Release date

September 2015


North America

Survey time period

July and August 2015

Number of respondents

1,521 respondents

Special properties

among B2B marketers

Method of interview

Email survey

Supplementary notes

This question was phrased by the source as follows: "How effective are the social media platforms that you use?"
Percentages shown represent marketers who rated each platform a 4 or 5 on a 5-point scale where 5 = “Very Effective” and 1 = “Not at all Effective.

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Statistics on "B2B marketing in the U.S."

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