Countries with the most LinkedIn users 2020

As of April 2020, LinkedIn had an audience reach of 160 million users in the United States. The country is by far the leading market of the professional job networking service, with runner-up India only accounting for an audience of 65 million.

LinkedIn: the company

Launched in 2003, LinkedIn is a professional networking service where job seekers can post their CVs, and employers or recruiters can post job ads and search for prospective candidates. In December 2016, Microsoft acquired LinkedIn, making it a wholly owned subsidiary. In 2018, the platform generated almost 5.3 billion U.S. dollars in revenue and reported an operating loss of 987 million U.S. dollars.

LinkedIn marketing

Greater exposure, lead generation and increased thought leadership are all key benefits of social media marketing, and LinkedIn is a popular marketing tool in the B2B segment. Whereas the company predominantly generates revenue by selling access to member information to professional parties, LinkedIn is the second-most popular social media platform used by B2B marketers, ranking only behind Facebook.

Leading countries based on LinkedIn audience size as of April 2020

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Release date

April 2020



Survey time period

April 2020

Special properties

based on addressable ad audience

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Statistics on "LinkedIn"

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