In July 2023 a survey conducted among marketers worldwide discovered that 78 percent of respondents said they had used social media advertising and promoted posts to distribute promotional content. Search engine marketing and pay-per-click methods were cited by 64 percent of respondents, while 59 percent said they used digital display advertising.
Leading types of paid content distribution methods used by business-to-business (B2B) marketers worldwide as of July 2023
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Content Marketing Institute. (October 18, 2023). Leading types of paid content distribution methods used by business-to-business (B2B) marketers worldwide as of July 2023 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/328641/advertising-usage-b2b-content-marketing-north-america/
Content Marketing Institute. "Leading types of paid content distribution methods used by business-to-business (B2B) marketers worldwide as of July 2023." Chart. October 18, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/328641/advertising-usage-b2b-content-marketing-north-america/
Content Marketing Institute. (2023). Leading types of paid content distribution methods used by business-to-business (B2B) marketers worldwide as of July 2023. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/328641/advertising-usage-b2b-content-marketing-north-america/
Content Marketing Institute. "Leading Types of Paid Content Distribution Methods Used by Business-to-business (B2b) Marketers Worldwide as of July 2023." Statista, Statista Inc., 18 Oct 2023, https://www.statista.com/statistics/328641/advertising-usage-b2b-content-marketing-north-america/
Content Marketing Institute, Leading types of paid content distribution methods used by business-to-business (B2B) marketers worldwide as of July 2023 Statista, https://www.statista.com/statistics/328641/advertising-usage-b2b-content-marketing-north-america/ (last visited October 31, 2024)
Leading types of paid content distribution methods used by business-to-business (B2B) marketers worldwide as of July 2023 [Graph], Content Marketing Institute, October 18, 2023. [Online]. Available: https://www.statista.com/statistics/328641/advertising-usage-b2b-content-marketing-north-america/