Leading goals achieved with help of content marketing among B2B marketers in North America as of July 2018

Organizational goals achieved with use of B2B content marketing in North America 2018 This statistic presents the leading goals achieved with help of content marketing among B2B marketers in North America as of July 2018. During the survey, 81 percent of respondents stated that brand awareness was a goal that their organization managed to achieve owing to content marketing.
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Share of respondents
Create brand awareness81%
Educate audience(s)73%
Build credibility/trust68%
Generate demand/leads68%
Nurture subscribers/audience/leads58%
Build loyalty with existing clients/customers54%
Drive attendance to one or more in-person events49%
Generate sales/revenue45%
Build a subscribed audience43%
Support the launch of a new product40%
None of the above46%
Share of respondents
Create brand awareness81%
Educate audience(s)73%
Build credibility/trust68%
Generate demand/leads68%
Nurture subscribers/audience/leads58%
Build loyalty with existing clients/customers54%
Drive attendance to one or more in-person events49%
Generate sales/revenue45%
Build a subscribed audience43%
Support the launch of a new product40%
None of the above46%
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This statistic presents the leading goals achieved with help of content marketing among B2B marketers in North America as of July 2018. During the survey, 81 percent of respondents stated that brand awareness was a goal that their organization managed to achieve owing to content marketing.
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Release date
October 2018
Region
North America
Survey time period
June and July 2018
Number of respondents
771 respondents
Special properties
among B2B marketers
Method of interview
Email survey
Supplementary notes
This question was phrased by the source as follows: "Which content marketing goals will your organization focus on over the enxt 12 months?"
Percentages comprise marketers who rated each goal a 4 or 5 on a 5-point scale where 5 = “Very Important” and 1 = “Not at All Important.”
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