Leading goals achieved with help of content marketing among B2B marketers in North America as of July 2019
Organizational goals achieved with use of B2B content marketing in North America 2019
This statistic presents the leading goals achieved with help of content marketing among B2B marketers in North America as of July 2019. During the survey, 86 percent of respondents stated that brand awareness was a goal that their organization managed to achieve owing to content marketing.
Leading goals achieved with help of content marketing among B2B marketers in North America as of July 2019
Share of respondents
Create brand awareness86%
Educate audience(s)79%
Build credibility/trust75%
Generate demand/leads70%
Nurture subscribers/audience/leads68%
Build loyalty with existing clients/customers63%
Drive attendance to one or more in-person events52%
Generate sales/revenue53%
Build a subscribed audience45%
Support the launch of a new product45%
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Sources

Release date

October 2019

Region

North America

Survey time period

June and July 2019

Number of respondents

679 respondents

Special properties

among B2B marketers

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Which content marketing goals will your organization focus on over the next12 months?"
Percentages comprise marketers who rated each goal a 4 or 5 on a 5-point scale where 5 = “Very Important” and 1 = “Not at All Important.”

Organizational goals achieved with use of B2B content marketing in North America 2019
This statistic presents the leading goals achieved with help of content marketing among B2B marketers in North America as of July 2019. During the survey, 86 percent of respondents stated that brand awareness was a goal that their organization managed to achieve owing to content marketing.
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