Organizational goals achieved with use of B2B content marketing in North America 2018

Leading goals achieved with help of content marketing among B2B marketers in North America as of July 2018

Organizational goals achieved with use of B2B content marketing in North America 2018 This statistic presents the leading goals achieved with help of content marketing among B2B marketers in North America as of July 2018. During the survey, 81 percent of respondents stated that brand awareness was a goal that their organization managed to achieve owing to content marketing.
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Leading goals achieved with help of content marketing among B2B marketers in North America as of July 2018

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Share of respondents
Create brand awareness81%
Educate audience(s)73%
Build credibility/trust68%
Generate demand/leads68%
Nurture subscribers/audience/leads58%
Build loyalty with existing clients/customers54%
Drive attendance to one or more in-person events49%
Generate sales/revenue45%
Build a subscribed audience43%
Support the launch of a new product40%
None of the above46%
Share of respondents
Create brand awareness81%
Educate audience(s)73%
Build credibility/trust68%
Generate demand/leads68%
Nurture subscribers/audience/leads58%
Build loyalty with existing clients/customers54%
Drive attendance to one or more in-person events49%
Generate sales/revenue45%
Build a subscribed audience43%
Support the launch of a new product40%
None of the above46%
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This statistic presents the leading goals achieved with help of content marketing among B2B marketers in North America as of July 2018. During the survey, 81 percent of respondents stated that brand awareness was a goal that their organization managed to achieve owing to content marketing.
Show more
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