Use of content marketing among B2B marketers in North America 2019

This graph shows the share of B2C marketers with a documented content marketing strategy in North America as of July 2019. In the 2019 survey, 41 percent of respondents said that they had a content marketing strategy, and that it was documented.

Share of B2B marketers with a documented content marketing strategy in North America as of July 2019

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Sources

Release date

October 2019

Region

North America

Survey time period

June to July: 2017, 2018, and 2019

Number of respondents

679*

Special properties

among B2B marketers

Method of interview

Online survey

Supplementary notes

* Sample from the most recent survey.

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Statistics on "B2B marketing "

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