Premium

Use of content marketing among B2B marketers in North America from 2012 to 2016

Exclusive Premium statistic

Get a Premium Account for unrestrained access.
Benefits of our Premium membership:

  • Access to all Premium statistics
  • Download as XLS, PNG and PDF
  • Detailed source and background information
Premium Account
$49 per month*
(billed annually)
*Single license
Loading statistic...
Use content marketingDo not use content marketing
---
---
---
---
---
© Statista 2017

Show further information

Show sources information

AdvertisementTableau Software
 
About This Statistic

This graph shows the use of content marketing among B2B marketers in North America from 2012 to 2016. In 2014, 86 percent of the respondents said that they used content marketing, whereas 14 percent stated they did not.


B2B content marketing – additional information

While most B2B spending power is focused on the face-to-face interaction with customers through trade shows and conferences, digital and content marketing follow closely, with marketers planning to devote ten and nine percent of their B2B marketing budgets to those channels respectively. However, studies among industry professionals show, that 60 percent of respondents admit that producing engaging content is one of the largest content marketing challenges to overcome. Also, more than half of marketers surveyed, believe that consistency in content production and measuring its effectiveness are equally difficult.

In that respect, audience relevance was considered as a leading attribute of content marketing effectiveness by 90 percent of senior B2B marketing leaders who also thought engaging and compelling storytelling is the key to content marketing success. With this in mind, marketers choose to share the meaningful content with potential and existing customers through a number of platforms, though most of them are digital. The majority of industry professionals claim to use websites (95 percent) and social media (92 percent) as leading content distribution channels.

Within social media marketing, B2B specialists are widely committed to LinkedIn. The latest figures confirm that social media usage by B2B marketers in North America has been increasing since 2011. While 84 percent reported they used Facebook in 2015, and 87 said the same about Twitter, it was LinkedIn that was pointed out as the most important platform for their business by 94 percent of industry professionals.

Show more
Special Functions
Download as ...
Graphic (PNG)
Excel (XLS)
PowerPoint (PPT)
PDF
Options
Settings
Print
Research Alerts
Download started
Please be patient - this may take a moment

Statista Accounts: Access All Statistics. Starting from $588 / Year

Statistics on "B2B marketing in the U. S. and worldwide"

  • Industry overview
  • Marketing strategies
The most important statistics
  • Marketing effectiveness
The most important statistics
  • Content marketing
The most important statistics

Related Studies: Available to Download in PDF or PPTX Format

B2B marketing in the U. S. and worldwide

All Information
in one Presentation

B2B marketing in the U. S. and worldwide

Everything On "B2B marketing in the U. S. and worldwide" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Other Reports & Dossiers

Statista for Your Company: The Research and Analysis Tool

  • Product Film
  • Statistics
  • Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics.
93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Further Content: Statistics, Studies, and Topic Pages

Our Business Solutions: Save Time and Money

only

$588*

per year
Your advantages
  • Full access to all our statistics
  • Download as XLS, PDF & PNG
  • Relevant data: complete source information
All functions of our platform illustrated face-to-face
  • Learn how Statista supports your company
  • Extensive tour across the whole portal
  • Personal guidance by our support team
The knowledge database for your company
  • All functions of the Premium Account
  • Access to dossiers, forecasts and studies
  • Access to our international database
  • Publishing rights and other exclusive functions