Use of content marketing among B2B marketers worldwide 2017-2022

Published by
Valentina Dencheva,
Mar 16, 2023
During a July 2022 survey among marketers worldwide, it was found that 40 percent stated that they already had a documented content marketing strategy. This figure remained the same compared to the previous year, but three percent lower in comparison to 2020.

Share of B2B marketers with a documented content marketing strategy worldwide from 2017 to 2022

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Release date

October 2022

Region

Worldwide

Survey time period

2017 to 2022

Number of respondents

925 respondents

Special properties

among B2B marketers

Method of interview

Online survey

Citation formats
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Statistics on " Content marketing worldwide "

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Other statistics that may interest you Content marketing worldwide

Overview

6

Budgets

4

Goals

3

Tactics

7

Metrics

4

Effectiveness

6

Employment

3

Further related statistics

19

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Topics

B2B advertising & marketing in the United States Trade show marketingContent marketingE-commerce in the United StatesB2B e-commerce in the United States
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