This graph shows the share of B2C marketers with a documented content marketing strategy in North America as of July 2019. In the 2019 survey, 41 percent of respondents said that they had a content marketing strategy, and that it was documented.
Share of B2B marketers with a documented content marketing strategy in North America as of July 2019
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Content Marketing Institute. (October 22, 2019). Share of B2B marketers with a documented content marketing strategy in North America as of July 2019 [Graph]. In Statista. Retrieved March 28, 2020, from https://www.statista.com/statistics/251444/use-of-content-marketing-among-b2b-marketers-in-north-america/
Content Marketing Institute. "Share of B2B marketers with a documented content marketing strategy in North America as of July 2019." Chart. October 22, 2019. Statista. Accessed March 28, 2020. https://www.statista.com/statistics/251444/use-of-content-marketing-among-b2b-marketers-in-north-america/
Content Marketing Institute. (2019). Share of B2B marketers with a documented content marketing strategy in North America as of July 2019. Statista. Statista Inc.. Accessed: March 28, 2020. https://www.statista.com/statistics/251444/use-of-content-marketing-among-b2b-marketers-in-north-america/
Content Marketing Institute. "Share of B2b Marketers with a Documented Content Marketing Strategy in North America as of July 2019." Statista, Statista Inc., 22 Oct 2019, https://www.statista.com/statistics/251444/use-of-content-marketing-among-b2b-marketers-in-north-america/
Content Marketing Institute, Share of B2B marketers with a documented content marketing strategy in North America as of July 2019 Statista, https://www.statista.com/statistics/251444/use-of-content-marketing-among-b2b-marketers-in-north-america/ (last visited March 28, 2020)
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