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Use of content marketing among B2B marketers in North America 2018

Share of B2B marketers with a content marketing strategy in North America as of July 2018

by A. Guttmann, last edited Oct 16, 2019
Use of content marketing among B2B marketers in North America 2018 This graph shows the share of B2C marketers with a content marketing strategy in North America as of July 2018. In 2018, 78 percent of respondents said that they had a content marketing strategy, out of which 39 said it was documented.
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Share of B2B marketers with a content marketing strategy in North America as of July 2018

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