During a July 2021 survey among marketers worldwide, it was found that 40 percent stated that they already had a documented content marketing strategy. This figure marked a decrease from the previous year, when it stood at 43 percent.
Share of B2B marketers with a documented content marketing strategy worldwide from 2017 to 2021
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Content Marketing Institute. (October 13, 2021). Share of B2B marketers with a documented content marketing strategy worldwide from 2017 to 2021 [Graph]. In Statista. Retrieved August 14, 2022, from https://www.statista.com/statistics/251444/use-of-content-marketing-among-b2b-marketers-in-north-america/
Content Marketing Institute. "Share of B2B marketers with a documented content marketing strategy worldwide from 2017 to 2021." Chart. October 13, 2021. Statista. Accessed August 14, 2022. https://www.statista.com/statistics/251444/use-of-content-marketing-among-b2b-marketers-in-north-america/
Content Marketing Institute. (2021). Share of B2B marketers with a documented content marketing strategy worldwide from 2017 to 2021. Statista. Statista Inc.. Accessed: August 14, 2022. https://www.statista.com/statistics/251444/use-of-content-marketing-among-b2b-marketers-in-north-america/
Content Marketing Institute. "Share of B2b Marketers with a Documented Content Marketing Strategy Worldwide from 2017 to 2021." Statista, Statista Inc., 13 Oct 2021, https://www.statista.com/statistics/251444/use-of-content-marketing-among-b2b-marketers-in-north-america/
Content Marketing Institute, Share of B2B marketers with a documented content marketing strategy worldwide from 2017 to 2021 Statista, https://www.statista.com/statistics/251444/use-of-content-marketing-among-b2b-marketers-in-north-america/ (last visited August 14, 2022)
