Change of B2B content marketing budgets in North America 2020

Published by A. Guttmann, Nov 19, 2019
The graph shows plans regarding content marketing budgets in North American companies as of July 2019. During the survey, 46 percent of all respondents stated that they were planning to increase their B2B content marketing spending in the following 12 months, out of which 12 percent planned to increase it by more than nine percent.

Share of B2B marketers planning changes to their content marketing budgets in North America between 2019 and 2020

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Release date

October 2019

Region

North America

Survey time period

June to July, 2019

Number of respondents

679 respondents

Special properties

among B2B marketers / over the next 12 months

Method of interview

Online survey

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B2B marketingTrade show marketingSocial commerceTrade in the U.S.Content Marketing
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