During a July 2022 survey among B2B marketers worldwide, 50 percent of respondents stated that they were planning to increase their B2B content marketing spending in the following 12 months, out of which 14 percent planned to increase it by more than nine percent.
Share of B2B marketers planning changes to their content marketing budgets worldwide in 2022
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Statistics on Content marketing worldwide
Overview
6
- Premium Statistic Content marketing revenue worldwide 2018-2026
- Premium Statistic Companies with a content marketing strategies worldwide 2019-2021
- Premium Statistic Use of content marketing among B2B marketers worldwide 2017-2022
- Premium Statistic Channels used for marketing content promotion worldwide 2022
- Premium Statistic Content marketing technologies used worldwide 2022
- Premium Statistic Leading areas of interest for B2B content marketers worldwide 2022
Budgets
4
Goals
3
Tactics
7
- Premium Statistic Content types used for marketing worldwide 2022
- Premium Statistic Types of marketing content services outsourced most often worldwide 2022
- Premium Statistic Top tactics helping global content marketers boost position in search rankings 2022
- Premium Statistic Ways online content is used to drive revenues worldwide 2022
- Premium Statistic Paid methods used for content distribution by B2B marketers worldwide 2022
- Premium Statistic Social media types used by B2B marketers worldwide 2022
- Premium Statistic Top social media platforms used for B2B content marketing worldwide 2022
Metrics
4
Effectiveness
6
- Premium Statistic Popularity of measuring content marketing ROI worldwide 2022
- Premium Statistic Content marketing strategy effectiveness worldwide 2022
- Premium Statistic Leading approaches to content-led communications worldwide 2022
- Premium Statistic Leading uses of content-led advertising worldwide 2022
- Premium Statistic Top social media for marketing content distribution worldwide 2022
- Premium Statistic Most effective social media platforms for B2B marketers worldwide 2022
Employment
3
Further related statistics
20
- Effectiveness of B2B content types in customer journey stages in North America 2018
- B2B content marketing challenges and issues in North America 2018
- Most effective social media platforms for B2B marketers worldwide 2022
- Importance of content in buying process of B2B marketers worldwide 2018
- Effectiveness of B2B content marketing in North America 2012-2015
- Marketing budget distribution of B2B companies in Germany 2015
- Preferred channels to find and consume content by B2B marketers worldwide 2018
- Preferred content sources according to B2B marketers worldwide 2018
- Distribution of the content marketing budget in Norway 2018, by activity
- Change in B2B marketing budgets allocation worldwide 2020, by channel
- Share of digital in B2B marketing spending in the U.S. 2016
- Leading content distribution platforms for B2B marketing in the U.S. 2014
- Preferred content formats according to B2B marketers worldwide 2018
- Preferred ways to engage with vendor content by B2B marketers worldwide 2018
- Survey on the content marketing budget in Denmark 2015-2017
- Italy: annual salaries of B2B marketing and sales professionals by city 2017
- Creative services price in advertising in Russia 2021, by agency type
- Leading content types perceived as more credible by B2B buyers in North America 2018
- Effectiveness of content marketing in the U.S. 2020, by metric
- Online marketing budgets allocation worldwide 2022, by channel
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Statistics
- Effectiveness of B2B content types in customer journey stages in North America 2018
- B2B content marketing challenges and issues in North America 2018
- Most effective social media platforms for B2B marketers worldwide 2022
- Importance of content in buying process of B2B marketers worldwide 2018
- Effectiveness of B2B content marketing in North America 2012-2015
- Marketing budget distribution of B2B companies in Germany 2015
- Preferred channels to find and consume content by B2B marketers worldwide 2018
- Preferred content sources according to B2B marketers worldwide 2018
- Distribution of the content marketing budget in Norway 2018, by activity
- Change in B2B marketing budgets allocation worldwide 2020, by channel
- Share of digital in B2B marketing spending in the U.S. 2016
- Leading content distribution platforms for B2B marketing in the U.S. 2014
- Preferred content formats according to B2B marketers worldwide 2018
- Preferred ways to engage with vendor content by B2B marketers worldwide 2018
- Survey on the content marketing budget in Denmark 2015-2017
- Italy: annual salaries of B2B marketing and sales professionals by city 2017
- Creative services price in advertising in Russia 2021, by agency type
- Leading content types perceived as more credible by B2B buyers in North America 2018
- Effectiveness of content marketing in the U.S. 2020, by metric
- Online marketing budgets allocation worldwide 2022, by channel
Content Marketing Institute. (July 1, 2022). Share of B2B marketers planning changes to their content marketing budgets worldwide in 2022 [Graph]. In Statista. Retrieved March 28, 2023, from https://www.statista.com/statistics/372832/b2b-marketing-budgets-change/
Content Marketing Institute. "Share of B2B marketers planning changes to their content marketing budgets worldwide in 2022." Chart. July 1, 2022. Statista. Accessed March 28, 2023. https://www.statista.com/statistics/372832/b2b-marketing-budgets-change/
Content Marketing Institute. (2022). Share of B2B marketers planning changes to their content marketing budgets worldwide in 2022. Statista. Statista Inc.. Accessed: March 28, 2023. https://www.statista.com/statistics/372832/b2b-marketing-budgets-change/
Content Marketing Institute. "Share of B2b Marketers Planning Changes to Their Content Marketing Budgets Worldwide in 2022." Statista, Statista Inc., 1 Jul 2022, https://www.statista.com/statistics/372832/b2b-marketing-budgets-change/
Content Marketing Institute, Share of B2B marketers planning changes to their content marketing budgets worldwide in 2022 Statista, https://www.statista.com/statistics/372832/b2b-marketing-budgets-change/ (last visited March 28, 2023)
Share of B2B marketers planning changes to their content marketing budgets worldwide in 2022 [Graph], Content Marketing Institute, July 1, 2022. [Online]. Available: https://www.statista.com/statistics/372832/b2b-marketing-budgets-change/