Is your B2B content marketing spending going to increase or decrease over the next 12 months?*

Change of B2B content marketing budgets in North America 2017 The graph shows plans regarding content marketing budgets in North American companies as of September 2017. During the survey, 38 percent of all respondents stated that they were planning to increase their B2B content marketing spending in the following 12 months.
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Share of respondents
Increase38%
Remain the same46%
Decrease3%
Unsure13%
Share of respondents
Increase38%
Remain the same46%
Decrease3%
Unsure13%
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Description Source More information
The graph shows plans regarding content marketing budgets in North American companies as of September 2017. During the survey, 38 percent of all respondents stated that they were planning to increase their B2B content marketing spending in the following 12 months.
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Release date
September 2017
Region
North America
Survey time period
June to July, 2017
Number of respondents
870 respondents
Special properties
among B2B marketers / over the next 12 months
Method of interview
Email survey
Supplementary notes
* This question was phrased by the source as follows: "How do you expect your organization’s content marketing budget to change in the next 12 months?"

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