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Change of B2B content marketing budgets worldwide 2022

Published by Statista Research Department, Jan 26, 2022
During a July 2021 survey among B2B marketers worldwide, 66 percent of respondents stated that they were planning to increase their B2B content marketing spending in the following 12 months, out of which 20 percent planned to increase it by more than nine percent.

Share of B2B marketers planning changes to their content marketing budgets worldwide in 2022

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Sources

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Release date

October 2021

Region

Worldwide

Survey time period

July 2021

Number of respondents

810*

Special properties

among B2B marketers

Method of interview

Online survey

Supplementary notes

* 78 percent of respondents in North America, 12 percent in Europe, seven percent in Asia, one percent in Africa, one percent in South America, one percent in Australia.

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