- Media & Advertising›
- Advertising & Marketing ›
Change of B2B content marketing budgets in North America 2019
Change of B2B content marketing budgets in North America 2019
Share of B2B marketers planning changes to their content marketing budgets in North America between 2018 and 2019
by A. Guttmann,
last edited
Oct 16, 2018
The graph shows plans regarding content marketing budgets in North American companies as of July 2018. During the survey, 50 percent of all respondents stated that they were planning to increase their B2B content marketing spending in the following 12 months.
Share of B2B marketers planning changes to their content marketing budgets in North America between 2018 and 2019
Loading statistic...
| Share of respondents | |
|---|---|
| Increase | 50% |
| Remain the same | 36% |
| Decrease | 4% |
| Unsure | 10% |
| Share of respondents | |
|---|---|
| Increase | 50% |
| Remain the same | 36% |
| Decrease | 4% |
| Unsure | 10% |
© Statista 2019
About this statistic
Sources: MarketingProfs; Content Marketing Institute
Download
Settings
Share
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by A. Guttmann,
last edited
Oct 16, 2018
The graph shows plans regarding content marketing budgets in North American companies as of July 2018. During the survey, 50 percent of all respondents stated that they were planning to increase their B2B content marketing spending in the following 12 months.
- Sources
- MarketingProfs; Content Marketing Institute
- Show further sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- October 2018
- Region
- North America
- Survey time period
- June to July, 2018
- Number of respondents
- 771 respondents
- Special properties
- among B2B marketers / over the next 12 months
- Method of interview
- Email survey
Source
- Sources
- MarketingProfs; Content Marketing Institute
- Show further sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- October 2018
More information
- Region
- North America
- Survey time period
- June to July, 2018
- Number of respondents
- 771 respondents
- Special properties
- among B2B marketers / over the next 12 months
- Method of interview
- Email survey
Other statistics on the topic
B2B marketing
+Advertising & Marketing
Social media platforms used by marketers worldwide 2019, by target group
Advertising & Marketing
Leading B2B media and business information companies 2016, by revenue
+Advertising & Marketing
B2B media, business and company information market size 2014-2020, by segment
Advertising & Marketing
Leading B2B marketing technology companies 2016, by revenue
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
B2B marketing
- 76 page/s
- English
- pptx
- Detailed references
Everything On "B2B marketing " in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Other Reports & Dossiers
Statista is a great source of knowledge, and pretty helpful to manage the daily work.Christof Baron
CEO, MindShare Germany
Statistics on "B2B marketing "
- Industry overview
The most important statistics
- Revenue of business-to-business (B2B) media and information industry in the United States from 2015 to 2017 (in billion U.S. dollars)Revenue of B2B media & information industry in the U.S. 2015-2017
- Revenue of business-to-business (B2B) media and information industry in the United States from 2015 to 2017, by source (in billion U.S. dollars)Revenue of B2B media & information industry in the U.S. 2015-2017, by source
- Business-to-business (B2B) digital advertising spending in the United States from 2013 to 2018, by device (in billion U.S. dollars)B2B digital ad spend in the U.S. 2013-2018, by device
- B2B direct to customer marketing spending in the United States from 2010 to 2017, by channel (in million U.S. dollars)U.S. B2B direct to customer marketing spending 2012-2017, by channel
- Estimated share of B2B print marketing and advertising spending in the United States in 2016, by type B2B print marketing and advertising spending share in the U.S. 2016, by type
- B2B media, business and company information market revenue worldwide from 2014 to 2020, by segment (in billion U.S. dollars)B2B media, business and company information market size 2014-2020, by segment
- Leading B2B marketing technology companies worldwide in 2016, by revenue (in million U.S. dollars)Leading B2B marketing technology companies 2016, by revenue
- Leading B2B media and business information companies worldwide in 2016, by revenue (in million U.S. dollars)Leading B2B media and business information companies 2016, by revenue
- Marketing strategies
The most important statistics
- Leading marketing priorities according to B2B marketers in the United States in 2017B2B marketing priorities in the U.S. 2017
- Share of B2B companies who have a formal marketing plan in place in the United States in 2018Share of B2B companies with a formal marketing plan in the U.S. in 2018
- Share of budgets allocated to marketing according to B2B companies in the United States in 2018Share of B2B budgets devoted to marketing in the U.S. in 2018
- Share of B2B companies who have dedicated in-house marketing teams in the United States in 2018Share of B2B companies with a in-house marketing teams in the U.S. in 2018
- Share of B2B marketing budgets devoted to online marketing in the United States as of December 2016Share of digital in B2B marketing spending in the U.S. 2016
- Leading social media platforms used by B2B and B2C marketers worldwide as of January 2019Social media platforms used by marketers worldwide 2019, by target group
- Share of B2B mobile friendly websites according to B2B marketing professionals in the United States from 2014 to 2017B2B marketing mobile website adoption in the U.S. 2014-2017
- Leading marketing technology (MarTech) features used by B2B marketing professionals in the United States as of October 2017Leading marketing technology features used by U.S. B2B marketers 2017
- Marketing effectiveness
The most important statistics
- Most effective business-to-business lead generation tactics according to B2B marketers in the United States as of July 2017U.S. most effective B2B lead generation tactics 2017
- Leading customer marketing metrics used by B2B marketers in the United States as of 1st quarter 2016B2B marketing: leading customer marketing metrics in the U.S. 2016
- Share of B2B marketers who believe that adopting marketing-driven customer experience increased their lead quality in the United States as of 1st quarter 2016U.S. B2B marketer view on customer focused marketing influence on lead quality 2016
- Perception of effectiveness of selected marketing technology and automation tactics used among B2B marketers in the United States as of December 2016B2B marketing technology tactics effectiveness perception in the U.S. in 2016
- Leading marketing channels influencing revenue growth according to B2B and B2C professionals in the United States in 2015Marketing channels driving revenue according to U.S. B2B and B2C marketers 2015
- Perceived effectiveness of selected channels in B2B demand generation according to marketers in North America and worldwide as of December 2017Effectiveness of selected channels in B2B demand generation worldwide 2017
- Perceived effectiveness of selected tactics in B2B demand generation according to marketers in North America and worldwide as of December 2017Effectiveness of selected tactics in B2B demand generation in 2017
- Share of B2B advertisers using selected technologies to measure digital advertising effectiveness worldwide as of November 2017Technologies used to measure digital advertising effectiveness worldwide in 2017
- Content marketing
The most important statistics
- Share of B2B marketers with a content marketing strategy in North America as of July 2018Use of content marketing among B2B marketers in North America 2018
- Share of B2B marketers planning changes to their content marketing budgets in North America between 2018 and 2019Change of B2B content marketing budgets in North America 2019
- Leading goals achieved with help of content marketing among B2B marketers in North America as of July 2018Organizational goals achieved with use of B2B content marketing in North America 2018
- Organizational structures responsible for B2B content marketing in North America as of July 2017Departments in charge of B2B content marketing in North America 2017
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018Paid methods used for content distribution by B2B marketers in North America 2018
- Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017U.S. B2B most effective content types for moving prospects through funnel 2017
- Leading types of tags used by B2B professionals in content marketing in the United States in 2017Leading types of tags used by B2B professionals in content marketing in the U.S. 2017
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Effectiveness of B2B social media content marketing tactics in North America 2015
- Nonprofit content marketing: budget change in North America 2015
- Effectiveness of B2B content marketing in North America 2012-2015
- Content marketing: role in business‑to‑business markets in the UK 2014
- Content marketing: share of budget in the United Kingdom (UK) 2014
- Distribution of the content marketing budget in Norway 2018, by activity
- Leading content distribution platforms for B2B marketing in the U.S. 2014
- Allocation of B2B marketing budgets in North America 2015
- Marketing budget distribution of B2B companies in Germany 2015
- Content types used for marketing worldwide as of September 2016
- Content marketing services revenue 2014, by type
- Content marketing methods used in Belgium 2018
- Leading B2B marketing content distribution channels 2015
- Distribution of the content marketing budget in Denmark 2018, by activity
- Distribution of the content marketing budget in Belgium 2018, by activity
- Donald Trump: influence on marketing budgets 2017
- U.S. consumers perception of online content authenticity 2015
- Survey on successful marketing among marketers in the Nordic countries 2017
- Main goals in content marketing strategies in Spain in 2018
- Consumer expectations towards marketing according to European marketers 2016
Studies
- B2B marketing
- Content marketing
- B2B Content Marketing 2019
- B2B Content Marketing 2018
- Content Marketing in the UK 2018
- B2C Content Marketing 2019
- B2C Content Marketing 2018
- Manufacturing Content Marketing 2018
- B2B Content Marketing 2016
- B2B Content Marketing 2017
- B2B Content Marketing 2014
- B2B Content Marketing 2015
- B2C Content Marketing 2016
- Nonprofit Content Marketing 2016
- B2C Content Marketing 2017
Statistics on "B2B marketing "
- Revenue of business-to-business (B2B) media and information industry in the United States from 2015 to 2017 (in billion U.S. dollars)
- Revenue of business-to-business (B2B) media and information industry in the United States from 2015 to 2017, by source (in billion U.S. dollars)
- Business-to-business (B2B) digital advertising spending in the United States from 2013 to 2018, by device (in billion U.S. dollars)
- B2B direct to customer marketing spending in the United States from 2010 to 2017, by channel (in million U.S. dollars)
- Estimated share of B2B print marketing and advertising spending in the United States in 2016, by type
- B2B media, business and company information market revenue worldwide from 2014 to 2020, by segment (in billion U.S. dollars)
- Leading B2B marketing technology companies worldwide in 2016, by revenue (in million U.S. dollars)
- Leading B2B media and business information companies worldwide in 2016, by revenue (in million U.S. dollars)
- Leading B2B marketing services companies worldwide in 2016, by revenue (in million U.S. dollars)
- Leading marketing priorities according to B2B marketers in the United States in 2017
- Share of B2B companies who have a formal marketing plan in place in the United States in 2018
- Share of budgets allocated to marketing according to B2B companies in the United States in 2018
- Share of B2B companies who have dedicated in-house marketing teams in the United States in 2018
- Share of B2B marketing budgets devoted to online marketing in the United States as of December 2016
- Leading social media platforms used by B2B and B2C marketers worldwide as of January 2019
- Share of B2B mobile friendly websites according to B2B marketing professionals in the United States from 2014 to 2017
- Leading marketing technology (MarTech) features used by B2B marketing professionals in the United States as of October 2017
- Features considered as most important when choosing a marketing automation vendor according to B2B marketing professionals in the United States as of October 2017
- Most effective business-to-business lead generation tactics according to B2B marketers in the United States as of July 2017
- Leading customer marketing metrics used by B2B marketers in the United States as of 1st quarter 2016
- Share of B2B marketers who believe that adopting marketing-driven customer experience increased their lead quality in the United States as of 1st quarter 2016
- Perception of effectiveness of selected marketing technology and automation tactics used among B2B marketers in the United States as of December 2016
- Leading marketing channels influencing revenue growth according to B2B and B2C professionals in the United States in 2015
- Perceived effectiveness of selected channels in B2B demand generation according to marketers in North America and worldwide as of December 2017
- Perceived effectiveness of selected tactics in B2B demand generation according to marketers in North America and worldwide as of December 2017
- Share of B2B advertisers using selected technologies to measure digital advertising effectiveness worldwide as of November 2017
- Share of B2B marketers with a content marketing strategy in North America as of July 2018
- Share of B2B marketers planning changes to their content marketing budgets in North America between 2018 and 2019
- Leading goals achieved with help of content marketing among B2B marketers in North America as of July 2018
- Organizational structures responsible for B2B content marketing in North America as of July 2017
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018
- Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017
- Leading types of tags used by B2B professionals in content marketing in the United States in 2017
- How do you assess the effectiveness of the following social media platforms for B2B marketing?
- Is your nonprofit content marketing spending going to increase or decrease over the next 12 months?
- How do you rate the effectiveness of your organisation's use of content marketing?
- Do you agree with the statement, "Content marketing doesn’t have a role in business‑to‑business (B2B) markets - it’s only relevant for consumer brands."
- Approximately what proportion of your marketing communications/campaign budgets would you say is allocated to content marketing in 2014?
- Distribution of the content marketing budget in Norway in 2018, by activity
- Leading content distribution platforms for business-to-business marketing in the United States as of May 2014
- Budget allocation of B2B marketing budgets in North America in 2015
- Marketing budget distribution of B2B companies in Germany in 2015
- Most commonly produced content marketing types worldwide as of September 2016
- Content marketing services revenue worldwide in 2014, by type (in billion U.S. dollars)
- Content marketing methods used in Belgium in 2018
- Leading content distribution channels used by B2B marketing professionals as of January 2015
- Distribution of the content marketing budget in Denmark in 2018, by activity
- Distribution of the content marketing budget in Belgium in 2018, by activity
- How significant a factor was the election of Donald Trump in the decision to change your marketing budget?
- When you view the following type of content online how likely are you to question its authenticity?
- Share of marketers who claimed that they are successful at content marketing in selected Nordic countries in 2017
- Main objectives in content marketing strategies according to professionals within the marketing industry in Spain in 2018
- With which ones of the following statements relating to consumer expectations today do you agree?
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Please log in to access our additional functions
Register in seconds and access exclusive features.
Basic Account
|
Instant Access
Premium Account
| ||
|---|---|---|---|
Our services
Click the question mark for further information | Free |
$49 per month* | |
| Basic statistics | |||
| Premium statistics | |||
|
Graph download
| |||
| Download PDF | |||
|
Excel download
| |||
| Register | Purchase now | ||
*Duration: 12 months, billed annually, single license
Yes, let me download!
...and make my research life easier.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.