Is your B2B content marketing spending going to increase or decrease over the next 12 months?*

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Share of respondents
Increase39%
Remain the same45%
Decrease2%
Unsure14%
© Statista 2017

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About This Statistic

The graph shows plans regarding content marketing budgets in North American companies as of August 2016. During the survey, 39 percent of all respondents stated that they were planning to increase their B2B content marketing spending in the following 12 months.

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