Is your B2B content marketing spending going to increase or decrease over the next 12 months?*

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Share of respondents
Increase39%
Remain the same45%
Decrease2%
Unsure14%
© Statista 2017

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About This Statistic

The graph shows plans regarding content marketing budgets in North American companies as of August 2016. During the survey, 39 percent of all respondents stated that they were planning to increase their B2B content marketing spending in the following 12 months.

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B2B e-commerce volume in the United States 2006-2015
B2B e-commerce volume in the United States 2006-2015
Allocation of B2B marketing budgets in North America 2015+
Allocation of B2B marketing budgets in North America 2015
Social media platforms used by marketers worldwide 2017, by target group+
Social media platforms used by marketers worldwide 2017, by target group
CRM software used by U.S. marketing professionals 2015+
CRM software used by U.S. marketing professionals 2015
Revenue of B2B media industry in the U.S. 2008-2016, by source+
Revenue of B2B media industry in the U.S. 2008-2016, by source
Marketing channels driving revenue according to U.S. B2B and B2C marketers 2015+
Marketing channels driving revenue according to U.S. B2B and B2C marketers 2015

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