During a July 2021 survey among B2B marketers worldwide, 66 percent of respondents stated that they were planning to increase their B2B content marketing spending in the following 12 months, out of which 20 percent planned to increase it by more than nine percent.
Share of B2B marketers planning changes to their content marketing budgets worldwide in 2022
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Content Marketing Institute. (October 13, 2021). Share of B2B marketers planning changes to their content marketing budgets worldwide in 2022 [Graph]. In Statista. Retrieved May 19, 2022, from https://www.statista.com/statistics/372832/b2b-marketing-budgets-change/
Content Marketing Institute. "Share of B2B marketers planning changes to their content marketing budgets worldwide in 2022." Chart. October 13, 2021. Statista. Accessed May 19, 2022. https://www.statista.com/statistics/372832/b2b-marketing-budgets-change/
Content Marketing Institute. (2021). Share of B2B marketers planning changes to their content marketing budgets worldwide in 2022. Statista. Statista Inc.. Accessed: May 19, 2022. https://www.statista.com/statistics/372832/b2b-marketing-budgets-change/
Content Marketing Institute. "Share of B2b Marketers Planning Changes to Their Content Marketing Budgets Worldwide in 2022." Statista, Statista Inc., 13 Oct 2021, https://www.statista.com/statistics/372832/b2b-marketing-budgets-change/
Content Marketing Institute, Share of B2B marketers planning changes to their content marketing budgets worldwide in 2022 Statista, https://www.statista.com/statistics/372832/b2b-marketing-budgets-change/ (last visited May 19, 2022)