The graph shows plans regarding content marketing budgets in North American companies as of July 2018. During the survey, 50 percent of all respondents stated that they were planning to increase their B2B content marketing spending in the following 12 months.
Share of B2B marketers planning changes to their content marketing budgets in North America between 2018 and 2019
The graph shows plans regarding content marketing budgets in North American companies as of July 2018. During the survey, 50 percent of all respondents stated that they were planning to increase their B2B content marketing spending in the following 12 months.
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| Share of respondents | |
|---|---|
| Increase | 50% |
| Remain the same | 36% |
| Decrease | 4% |
| Unsure | 10% |
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