Most well-known video-on-demand brands in the UK 2023
When it comes to the most popular video-on-demand brands in the UK, Netflix tops the list. The American streaming service is recognized by 96 % of internet respondents in United Kingdom, 2 % more than the second placed Amazon Prime Video (94 %). Disney+ (93 %), that was launched in the UK in 2020, has made significant inroads as it is currently the third most popular video-on-demand service in the UK.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.
