Leading product to buy when using live commerce in China 2022, by category

Share of internet users who bought products during live streaming shopping events in China as of February 2022, by product category

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Release date

May 2022

Region

China

Survey time period

February 2022

Number of respondents

2,000 respondents

Age group

18 years and older

Special properties

among respondents from tier-1 to tier-5 cities

Method of interview

Questionnaire

Supplementary notes

The survey is a series of surveys. A total of 2,000 answers were collected from each survey. The first survey was conducted in December 2019, the second survey was conducted in December 2020, and the third survey was conducted in February 2022.

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