According to a 2022 survey, the main benefits of livestream shopping globally were the possibility to access exclusive discounts and use it as a source of inspiration and ideas. Additionally, 31 percent of respondents said that this purchasing channel enabled them to shop smarter and make more informed buying decisions.
Perceived benefits of livestream shopping worldwide in 2022
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Klarna. (November 17, 2022). Perceived benefits of livestream shopping worldwide in 2022 [Graph]. In Statista. Retrieved November 11, 2024, from https://www.statista.com/statistics/1276411/consumers-opinions-on-live-commerce-worldwide/
Klarna. "Perceived benefits of livestream shopping worldwide in 2022." Chart. November 17, 2022. Statista. Accessed November 11, 2024. https://www.statista.com/statistics/1276411/consumers-opinions-on-live-commerce-worldwide/
Klarna. (2022). Perceived benefits of livestream shopping worldwide in 2022. Statista. Statista Inc.. Accessed: November 11, 2024. https://www.statista.com/statistics/1276411/consumers-opinions-on-live-commerce-worldwide/
Klarna. "Perceived Benefits of Livestream Shopping Worldwide in 2022." Statista, Statista Inc., 17 Nov 2022, https://www.statista.com/statistics/1276411/consumers-opinions-on-live-commerce-worldwide/
Klarna, Perceived benefits of livestream shopping worldwide in 2022 Statista, https://www.statista.com/statistics/1276411/consumers-opinions-on-live-commerce-worldwide/ (last visited November 11, 2024)
Perceived benefits of livestream shopping worldwide in 2022 [Graph], Klarna, November 17, 2022. [Online]. Available: https://www.statista.com/statistics/1276411/consumers-opinions-on-live-commerce-worldwide/