TikTok live branded content interest for global users 2021

Published by L. Ceci, Dec 5, 2022
According to a survey of global users conducted between November and December 2021, over six in 10 TikTok users were interested in branded or sponsored live content. In comparison, approximately 43 percent of non-TikTok users worldwide reported the same level of interest as of December 2021.

Share of TikTok users and non-TikTok users worldwide interested in live branded content as of December 2021

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

July 2022

Region

Worldwide

Survey time period

November to December 2021

Number of respondents

2,312 respondents

Age group

18 years and older

Special properties

TikTok LIVE, users who were "somewaht or very interested in LIVE content from a brand or a sponsor"

Method of interview

Online survey

Supplementary notes

According to the source, the survey was conducted among 250 respondents in each location: "including the United States, Brazil, United Kingdom, Saudi Arabia, Russia, South Korea, Japan, Indonesia, and Australia."

Citation formats
Statista Accounts: Access All Statistics. Starting from $588 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$69 USD $49 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you

Overview

6

Global and U.S. usage

6

Gaming and eSports

8

Twitch

8

Work events and company setup

5

Livestreaming in South-East Asia

8

Live commerce

5

Spotlight: TikTok live commerce potential

7

Further Content: You might find this interesting as well

Topics

Live streamingVideo gaming market in the United StatesE-Commerce in ChinaLivestream commerceGaming video content worldwide
Statista Accounts: Access All Statistics. Starting from $588 USD / Year
Learn more about how Statista can support your business.
Menu