TikTok live branded content interest for global users 2021

Published by Laura Ceci, Dec 5, 2022
According to a survey of global users conducted between November and December 2021, over six in 10 TikTok users were interested in branded or sponsored live content. In comparison, approximately 43 percent of non-TikTok users worldwide reported the same level of interest as of December 2021.

Share of TikTok users and non-TikTok users worldwide interested in live branded content as of December 2021

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Sources

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Release date

July 2022

Region

Worldwide

Survey time period

November to December 2021

Number of respondents

2,312 respondents

Age group

18 years and older

Special properties

TikTok LIVE, users who were "somewaht or very interested in LIVE content from a brand or a sponsor"

Method of interview

Online survey

Supplementary notes

According to the source, the survey was conducted among 250 respondents in each location: "including the United States, Brazil, United Kingdom, Saudi Arabia, Russia, South Korea, Japan, Indonesia, and Australia."

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