Main social networks for purchases during live streaming events 2022

Published by Statista Research Department, Nov 18, 2022
According to a survey, Facebook was the most popular social media platform for live streaming shopping, used for this activity by nearly 58 percent of global internet users. Instagram ranked second, with 46 percent of respondents, followed by TikTok, with almost 16 percent.

Leading social media platforms where internet users purchased products during a live streaming event in 2022

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Release date

July 2022

Region

Worldwide

Survey time period

January 2022

Number of respondents

3,636 online users

Age group

13 years and older

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Statistics on " Live commerce "

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Statistics on Live commerce

Consumer adoption

5

Company adoption

5

China

6

United States

8

Europe

8

Brazil

6

Further related statistics

21

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Topics

Livestream commerceSocial media advertising and marketing worldwideSocial commerce in the United StatesInfluencer marketing worldwideSocial commerce in China
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