Preferred sales channels among consumers during Black Friday in the Netherlands 2022

Published by
D. Tighe,
Dec 4, 2023
According to the results of a survey carried out between October and November 2022, nearly 60 percent of consumers in the Netherlands intended to do most of their Black Friday electronics shopping online. Many Dutch consumers also planned to use online channels more than offline channels for entertainment goods and erotic toys rather during Cyber Week.

Sales channels consumers in the Netherlands planned to use most on Black Friday and Cyber Monday in 2022, by product category

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Sources

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Release date

November 2022

Region

Netherlands

Survey time period

October to November 2022

Number of respondents

minimum 1,000 respondents

Age group

18 to 76 years

Supplementary notes

The source specifies that the sample sizes are nationally representative. The total number of respondents amounted to 17,390, and a minimum of 1,000 respondents for each country was included.
Figures might not add up to 100 percent because the source specifies that the rest of the population planned to split their shopping evenly between the two sales channels.
Date of release is date of access.

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