Dutch shoppers who feel Black Friday causes people to make unnecessary purchases 2022

Published by
D. Tighe,
Nov 20, 2023
According to a survey conducted in late 2022, some three-quarters of consumers in the Netherlands agreed with the statement that Black Friday makes people more likely to buy products they do not need. Less than five percent of Dutch survey respondents disagreed with the statement.

Consumers who believe Black Friday makes people more likely to buy things they generally do not need in the Netherlands in 2022

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Release date

November 2022

Region

Netherlands

Survey time period

November 11 to 15, 2022

Number of respondents

1,366*

Age group

18 years and older

Special properties

consumers who know what Black Friday is

Supplementary notes

* Total number of survey respondents: 1,387. 1,276 respondents were part of the I&O Research Panel, while 111 respondents participated via PanelClix.

The source asked respondents if they agreed with the following statement: Because of Black Friday, people are more likely to buy things they do not need.

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