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Consumer familiarity with Black Friday in the Netherlands 2018

Are you familiar with Black Friday?*

Consumer familiarity with Black Friday in the Netherlands 2018 This statistic shows the answers to a survey question on whether or not consumers from the Netherlands are familiar with Black Friday. Black Friday is a phenomenon from the United States that involves large deals and discounts on the day after Thanksgiving, the fourth Thursday in November. Traditionally, that day marks the beginning of the country's Christmas shopping season and in recent years the tradition became more popular in Europe as well. In 2018, almost 60 percent of Dutch consumers indicated they knew what Black Friday was.
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Are you familiar with Black Friday?*

Share of respondents
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Share of respondents
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This statistic shows the answers to a survey question on whether or not consumers from the Netherlands are familiar with Black Friday. Black Friday is a phenomenon from the United States that involves large deals and discounts on the day after Thanksgiving, the fourth Thursday in November. Traditionally, that day marks the beginning of the country's Christmas shopping season and in recent years the tradition became more popular in Europe as well. In 2018, almost 60 percent of Dutch consumers indicated they knew what Black Friday was.
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