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Consumer familiarity with Black Friday in the Netherlands 2018

Are you familiar with Black Friday?*

by Raynor de Best, last edited Oct 25, 2018
Consumer familiarity with Black Friday in the Netherlands 2018 This statistic shows the answers to a survey question on whether or not consumers from the Netherlands are familiar with Black Friday. Black Friday is a phenomenon from the United States that involves large deals and discounts on the day after Thanksgiving, the fourth Thursday in November. Traditionally, that day marks the beginning of the country's Christmas shopping season and in recent years the tradition became more popular in Europe as well. In 2018, almost 60 percent of Dutch consumers indicated they knew what Black Friday was.
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Are you familiar with Black Friday?*

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Statistics on "E-commerce in the Netherlands"
  • Market overview: a) overall market size
  • Market overview: b) number of web shops
  • Online shopper demographics
  • Leading e-tailers
  • Selected product groups: a) fashion
  • Selected product groups: b) electronics
  • Selected product groups: c) online grocery shopping
  • Selected product groups: d) food delivery (Takeaway, Deliveroo)
  • Cross-border e-commerce (i.e. Amazon, AliExpress)
  • Online and mobile payment methods
  • Delivery preferences
  • Online sharing platforms: Peerby, Etsy and Airbnb
  • Holiday shopping (Black Friday, Saint Nicholas, Christmas)
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