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Consumer familiarity with Black Friday in the Netherlands 2019-2020

In 2020, an average of four in five Dutch consumers indicated they knew what Black Friday was. This is a significant increase compared to just last year. Black Friday is a phenomenon from the United States that involves extreme deals and discounts on the day after Thanksgiving, i.e., the fourth Friday in November. Traditionally, that day marks the beginning of the country's Christmas shopping season and in recent years the tradition became more popular in the Netherlands, as well as other European countries.

Are you familiar with Black Friday?

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Release date




Survey time period


Number of respondents

4,000 respondents

Special properties

consumer behavior on comparison website along with results of an online survey

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Ben je bekend met Black Friday?"

The source does not specify the data of survey.

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Statistics on "Christmas season shopping in the Netherlands"

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