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Consumer familiarity with Black Friday in the Netherlands 2018

Are you familiar with Black Friday?*

Consumer familiarity with Black Friday in the Netherlands 2018 This statistic shows the answers to a survey question on whether or not consumers from the Netherlands are familiar with Black Friday. Black Friday is a phenomenon from the United States that involves large deals and discounts on the day after Thanksgiving, the fourth Thursday in November. Traditionally, that day marks the beginning of the country's Christmas shopping season and in recent years the tradition became more popular in Europe as well. In 2018, almost 60 percent of Dutch consumers indicated they knew what Black Friday was.
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Are you familiar with Black Friday?*

Share of respondents
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Share of respondents
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This statistic shows the answers to a survey question on whether or not consumers from the Netherlands are familiar with Black Friday. Black Friday is a phenomenon from the United States that involves large deals and discounts on the day after Thanksgiving, the fourth Thursday in November. Traditionally, that day marks the beginning of the country's Christmas shopping season and in recent years the tradition became more popular in Europe as well. In 2018, almost 60 percent of Dutch consumers indicated they knew what Black Friday was.
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Other statistics on the topic

Black Friday Cyber Monday online revenue in Belgium and Netherlands 2015-2016

Black Friday Cyber Monday online revenue in Belgium and Netherlands 2015-2016

Black Friday and Cyber Monday online revenue in the Netherlands 2016, by day

Black Friday and Cyber Monday online revenue in the Netherlands 2016, by day

Black Friday shopping in the Netherlands 2017, by occasion

Black Friday shopping in the Netherlands 2017, by occasion

Most popular products on Black Friday in the Netherlands 2018, by category and gender

Most popular products on Black Friday in the Netherlands 2018, by category and gender

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Black Friday and Cyber Monday in the Netherlands
Black Friday and Cyber Monday in the Netherlands

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