Consumer familiarity with Black Friday in the Netherlands 2018

This statistic shows the answers to a survey question on whether or not consumers from the Netherlands are familiar with Black Friday. Black Friday is a phenomenon from the United States that involves large deals and discounts on the day after Thanksgiving, the fourth Thursday in November. Traditionally, that day marks the beginning of the country's Christmas shopping season and in recent years the tradition became more popular in Europe as well. In 2018, almost 60 percent of Dutch consumers indicated they knew what Black Friday was.

Are you familiar with Black Friday?*

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Release date

October 2018



Survey time period


Number of respondents

25,000 respondents

Special properties

consumer behavior on comparison website along with results of an online survey

Method of interview

Online survey

Supplementary notes

* This question was phrased by the source as follows: "Ben je bekend met Black Friday?"

The source does not specify the data of survey. It mentioned, however, that there were 25,000+ respondents "within two weeks" (in Dutch: meer dan 25.000 respondenten binnen twee weken).

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Statistics on "E-commerce in the Netherlands"

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