Digital fashion purchasers worldwide 2022, by region

Published by
Tugba Sabanoglu,
Jan 11, 2023
Digital fashion items that could be flaunted in virtual worlds, such as the metaverse, have not caught up with consumers yet. According to the results of a 2022 survey, only eight percent of worldwide consumers on average said they did buy digital fashion. In Asia this rate was slightly higher than the global average at 13 percent.

Proportion of worldwide consumers who purchased digital-only fashion items as of 2022, by region

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Release date

October 2022

Region

Worldwide

Survey time period

May 2022

Number of respondents

2,800 respondents

Special properties

digital users

Supplementary notes

The source indicated that of the survey respondents; 41% were from North America, 30% from Europe, 17% from Asia, and the rest from other geographies, with mostly Gen Z and millennial users.

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