Digital fashion purchasers worldwide 2022, by region

Proportion of worldwide consumers who purchased digital-only fashion items as of 2022, by region

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Release date

October 2022

Region

Worldwide

Survey time period

May 2022

Number of respondents

2,800 respondents

Special properties

digital users

Supplementary notes

The source indicated that of the survey respondents; 41% were from North America, 30% from Europe, 17% from Asia, and the rest from other geographies, with mostly Gen Z and millennial users.

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