E-commerce retailer concerns about personalization in UK and France 2018

Published by Tugba Sabanoglu, Jul 31, 2019

One fifth of e-commerce and multichannel retailers in the UK and France saw the EU General Data Protection Regulation (GDPR) as the greatest concern in the future of personalization. Personalization in e-commerce retail was also a technology that retailers were worried they would not understand or keep up with. The changing trends in personalization were also another concern among 18 percent of UK and French retailers.

Data and e-commerce: retailer concerns about the future of personalization in the United Kingdom (UK) and France in 2018

	Share of retailers
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Source

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Sources

Release date

September 2018

More information

Region

France, United Kingdom

Survey time period

2018

Number of respondents

200 respondents

Special properties

Senior executives at major UK and French retailers

Method of interview

Telephone interview

Supplementary notes

* This question was phrased by the source as follows: "What is your greatest concern about the future of personalisation?"

The source added the following information: "The research prioritised large multichannel retailers from a wide variety of verticals, including: fashion, luxury, sports, homeware, DIY and consumer electronics."