One fifth of e-commerce and multichannel retailers in the UK and France saw the EU General Data Protection Regulation (GDPR) as the greatest concern in the future of personalization. Personalization in e-commerce retail was also a technology that retailers were worried they would not understand or keep up with. The changing trends in personalization were also another concern among 18 percent of UK and French retailers.
Data and e-commerce: retailer concerns about the future of personalization in the United Kingdom (UK) and France in 2018
Senior executives at major UK and French retailers
Method of interview
Telephone interview
Supplementary notes
* This question was phrased by the source as follows: "What is your greatest concern about the future of personalisation?"
The source added the following information: "The research prioritised large multichannel retailers from a wide variety of verticals, including: fashion, luxury, sports, homeware, DIY and consumer electronics."
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VoucherCodes.co.uk. (September 5, 2018). Data and e-commerce: retailer concerns about the future of personalization in the United Kingdom (UK) and France in 2018 [Graph]. In Statista. Retrieved August 17, 2022, from https://www.statista.com/statistics/1023986/e-commerce-retailers-concerns-about-future-of-personalization-uk-france/
VoucherCodes.co.uk. "Data and e-commerce: retailer concerns about the future of personalization in the United Kingdom (UK) and France in 2018." Chart. September 5, 2018. Statista. Accessed August 17, 2022. https://www.statista.com/statistics/1023986/e-commerce-retailers-concerns-about-future-of-personalization-uk-france/
VoucherCodes.co.uk. (2018). Data and e-commerce: retailer concerns about the future of personalization in the United Kingdom (UK) and France in 2018. Statista. Statista Inc.. Accessed: August 17, 2022. https://www.statista.com/statistics/1023986/e-commerce-retailers-concerns-about-future-of-personalization-uk-france/
VoucherCodes.co.uk. "Data and E-commerce: Retailer Concerns about The Future of Personalization in The United Kingdom (Uk) and France in 2018." Statista, Statista Inc., 5 Sep 2018, https://www.statista.com/statistics/1023986/e-commerce-retailers-concerns-about-future-of-personalization-uk-france/
VoucherCodes.co.uk, Data and e-commerce: retailer concerns about the future of personalization in the United Kingdom (UK) and France in 2018 Statista, https://www.statista.com/statistics/1023986/e-commerce-retailers-concerns-about-future-of-personalization-uk-france/ (last visited August 17, 2022)
