In 2021, Walmart generated 2.1 billion U.S. dollars with its retail media platform Walmart Connect. European fashion and beauty retailer Zalando generated 130 million dollars with its advertising business in the same year. In late 2022, Carrefour - displaying the lowest revenue among the seven presented platforms - announced a joint venture with Publicis to boost its retail ad business in Europe and Latin America.
Revenue of selected retail media platforms worldwide in 2021 (in million U.S. dollars)
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Skai. (October 19, 2022). Revenue of selected retail media platforms worldwide in 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved June 10, 2023, from https://www.statista.com/statistics/1358362/retail-media-platforms-advertising-revenue/
Skai. "Revenue of selected retail media platforms worldwide in 2021 (in million U.S. dollars)." Chart. October 19, 2022. Statista. Accessed June 10, 2023. https://www.statista.com/statistics/1358362/retail-media-platforms-advertising-revenue/
Skai. (2022). Revenue of selected retail media platforms worldwide in 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: June 10, 2023. https://www.statista.com/statistics/1358362/retail-media-platforms-advertising-revenue/
Skai. "Revenue of Selected Retail Media Platforms Worldwide in 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 19 Oct 2022, https://www.statista.com/statistics/1358362/retail-media-platforms-advertising-revenue/
Skai, Revenue of selected retail media platforms worldwide in 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1358362/retail-media-platforms-advertising-revenue/ (last visited June 10, 2023)
Revenue of selected retail media platforms worldwide in 2021 (in million U.S. dollars) [Graph], Skai, October 19, 2022. [Online]. Available: https://www.statista.com/statistics/1358362/retail-media-platforms-advertising-revenue/