The share of resubscribers to HBO Max increased during the first half of 2022, reaching 36 percent of the total amount of subscriber additions to the streaming service in June 2022. Meanwhile, new subscribers accounted for the highest share that month, despite it declined compared with the previous months of the year.
Distribution of gross HBO Max subscriber additions in the United States from June 2021 to June 2022, by type
Characteristic
Resubscriber
New subscriber
Downgraded to ad-supported
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Antennas Direct. (August 9, 2022). Distribution of gross HBO Max subscriber additions in the United States from June 2021 to June 2022, by type [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1359180/hbo-max-subscriber-additions-by-type-us/
Antennas Direct. "Distribution of gross HBO Max subscriber additions in the United States from June 2021 to June 2022, by type." Chart. August 9, 2022. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1359180/hbo-max-subscriber-additions-by-type-us/
Antennas Direct. (2022). Distribution of gross HBO Max subscriber additions in the United States from June 2021 to June 2022, by type. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1359180/hbo-max-subscriber-additions-by-type-us/
Antennas Direct. "Distribution of Gross Hbo Max Subscriber Additions in The United States from June 2021 to June 2022, by Type." Statista, Statista Inc., 9 Aug 2022, https://www.statista.com/statistics/1359180/hbo-max-subscriber-additions-by-type-us/
Antennas Direct, Distribution of gross HBO Max subscriber additions in the United States from June 2021 to June 2022, by type Statista, https://www.statista.com/statistics/1359180/hbo-max-subscriber-additions-by-type-us/ (last visited September 01, 2024)
Distribution of gross HBO Max subscriber additions in the United States from June 2021 to June 2022, by type [Graph], Antennas Direct, August 9, 2022. [Online]. Available: https://www.statista.com/statistics/1359180/hbo-max-subscriber-additions-by-type-us/