HBO Max subscriber additions in the U.S. 2021-2022, by tier

Published by
Julia Stoll,
Dec 12, 2023
In June 2022, the share of people signing up for an ad-supported HBO subscription in the U.S. amounted to 31 percent. This marked an increase of 16 percentage points compared with the same month of the previous year and showed that a two-tier business model pays off for streaming services.

Distribution of gross HBO Max subscriber additions in the United States from June 2021 to June 2022, by tier

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Release date

October 2022

Region

United States

Survey time period

June 2021 to June 2022

Special properties

total new subscribers in each month, incl. both newly signed up paid users and users who converted from a free trial

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Overview

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Revenues

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Subscribers

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Demographics

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Consumer behavior

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