Most well-known video-on-demand brands in the United States 2022
Concerning brand awareness among VoD users, Netflix and YouTube are neck and neck in the United States, with 94% awareness each. Hulu ranks third, with 90% of U.S. respondents saying they know the brand, closely followed by Amazon Prime Video (89%) and Disney+ (88%).
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.
