Generation Z was most likely to watch the option without advertising by Discovery Plus on a daily basis, according to a survey conducted in November 2022, with eight percent of U.S. respondents in this generation stating to do so. By contrast, baby boomers were least likely to use this streaming option on a daily basis. Baby boomers were also the age group with the biggest share of respondents stating to not have used Discovery+ without ads at all in the month prior to the survey.
Frequency of watching Discovery Plus without ads in the United States in 2022, by generation
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Morning Consult. (November 8, 2022). Frequency of watching Discovery Plus without ads in the United States in 2022, by generation [Graph]. In Statista. Retrieved October 10, 2024, from https://www.statista.com/statistics/1364422/discovery-plus-without-ads-frequency-united-states-generation/
Morning Consult. "Frequency of watching Discovery Plus without ads in the United States in 2022, by generation." Chart. November 8, 2022. Statista. Accessed October 10, 2024. https://www.statista.com/statistics/1364422/discovery-plus-without-ads-frequency-united-states-generation/
Morning Consult. (2022). Frequency of watching Discovery Plus without ads in the United States in 2022, by generation. Statista. Statista Inc.. Accessed: October 10, 2024. https://www.statista.com/statistics/1364422/discovery-plus-without-ads-frequency-united-states-generation/
Morning Consult. "Frequency of Watching Discovery Plus without Ads in The United States in 2022, by Generation." Statista, Statista Inc., 8 Nov 2022, https://www.statista.com/statistics/1364422/discovery-plus-without-ads-frequency-united-states-generation/
Morning Consult, Frequency of watching Discovery Plus without ads in the United States in 2022, by generation Statista, https://www.statista.com/statistics/1364422/discovery-plus-without-ads-frequency-united-states-generation/ (last visited October 10, 2024)
Frequency of watching Discovery Plus without ads in the United States in 2022, by generation [Graph], Morning Consult, November 8, 2022. [Online]. Available: https://www.statista.com/statistics/1364422/discovery-plus-without-ads-frequency-united-states-generation/
