Consumers shopping on Amazon in Europe 2022, by country

Published by Daniela Coppola, Feb 21, 2023
A survey from 2022 indicated that more than half of European consumers shopped on Amazon. Italian respondents topped the ranking with 75 percent of them shopping on the marketplace. Spain followed at 65 percent, while UK buyers stood at only 52 percent.

Share of online consumers shopping on Amazon in Europe in 2022, by country

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Release date

January 2023

Region

Europe

Survey time period

autumn 2022

Number of respondents

9,004 online shoppers

Age group

18-65 years

Special properties

shoppers who ordered at least one product online in the past 3 months.

Method of interview

Online survey

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Statistics on " Amazon in Europe "

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Other statistics that may interest you Amazon in Europe

Overview

5

Platforms

6

Sellers

8

Users

8

Spotlight: sponsored listings

4

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Topics

Amazon in EuropeAmazonAmazon Prime DayAmazon in the UKAmazon Prime Day in the UK
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