During a 2022 survey, 91 percent of responding agencies, advertisers, publishers, platforms, and advertising technology companies in the Asia-Pacific (APAC) region reported a scarcity of gaming and metaverse skills in the industry's marketplace. Data and analytics abilities followed with 83 percent.
Scarcest skills in the advertising media marketplace according to companies in the Asia-Pacific region as of May 2022
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World Federation of Advertisers. (July 28, 2022). Scarcest skills in the advertising media marketplace according to companies in the Asia-Pacific region as of May 2022 [Graph]. In Statista. Retrieved September 07, 2024, from https://www.statista.com/statistics/1368452/scarce-skills-ad-media-apac/
World Federation of Advertisers. "Scarcest skills in the advertising media marketplace according to companies in the Asia-Pacific region as of May 2022." Chart. July 28, 2022. Statista. Accessed September 07, 2024. https://www.statista.com/statistics/1368452/scarce-skills-ad-media-apac/
World Federation of Advertisers. (2022). Scarcest skills in the advertising media marketplace according to companies in the Asia-Pacific region as of May 2022. Statista. Statista Inc.. Accessed: September 07, 2024. https://www.statista.com/statistics/1368452/scarce-skills-ad-media-apac/
World Federation of Advertisers. "Scarcest Skills in The Advertising Media Marketplace According to Companies in The Asia-pacific Region as of May 2022." Statista, Statista Inc., 28 Jul 2022, https://www.statista.com/statistics/1368452/scarce-skills-ad-media-apac/
World Federation of Advertisers, Scarcest skills in the advertising media marketplace according to companies in the Asia-Pacific region as of May 2022 Statista, https://www.statista.com/statistics/1368452/scarce-skills-ad-media-apac/ (last visited September 07, 2024)
Scarcest skills in the advertising media marketplace according to companies in the Asia-Pacific region as of May 2022 [Graph], World Federation of Advertisers, July 28, 2022. [Online]. Available: https://www.statista.com/statistics/1368452/scarce-skills-ad-media-apac/
