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YoY change in advertising expenditure Malaysia 2018-2019, by media type

In 2019, magazine advertising in Malaysia saw the largest decline in year-on-year growth, with a contraction of 35 percent. In comparison, cinema advertising saw the largest year-on-year growth at 28 percent. In the same year, digital advertising had the largest share of advertising expenditure in Malaysia.

Year-on-year development in advertising expenditure in Malaysia from 2018 to 2019, by media type

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Sources

Release date

September 2020

Region

Malaysia

Survey time period

2018 to 2019

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