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Brazil: TV ad investment share 2016-2018, by type
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Brazil: TV ad investment share 2016-2018, by type
TV advertising spending as percentage of total advertising expenditure in Brazil from 2016 to 2018, by type
by Marina Pasquali,
last edited
Sep 4, 2019
In 2018, free TV advertising made up a share of nearly 51 percent of the total ad spending in the country, a decrease from a share of 53.6 percent in the previous year. In contrast, pay TV represented 14.3 percent of total ad investments in Brazil in 2018, up from 13.2 percent a year earlier.
TV advertising spending as percentage of total advertising expenditure in Brazil from 2016 to 2018, by type
| Free TV | Pay TV | TV merchandising | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| Free TV | Pay TV | TV merchandising | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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by Marina Pasquali,
last edited
Sep 4, 2019
In 2018, free TV advertising made up a share of nearly 51 percent of the total ad spending in the country, a decrease from a share of 53.6 percent in the previous year. In contrast, pay TV represented 14.3 percent of total ad investments in Brazil in 2018, up from 13.2 percent a year earlier.
- Show sources information
- Show publisher information
- Release date
- June 2019
- Region
- Brazil
- Survey time period
- 2016 to 2018
- Supplementary notes
- Data for 2016 and 2017 retrieved from earlier Kantar Ibope Media publications.
Source
- Show sources information
- Show publisher information
- Release date
- June 2019
More information
- Region
- Brazil
- Survey time period
- 2016 to 2018
- Supplementary notes
- Data for 2016 and 2017 retrieved from earlier Kantar Ibope Media publications.
Other statistics on the topic
Advertising industry in Brazil
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Statistics on "Advertising in Brazil"
- Key figures
The most important statistics
- Markets contributing the most to global advertising spending between 2018 and 2021 (in million U.S. dollars)Highest contributing advertising markets worldwide 2018-2021
- Advertising revenue in Brazil from 2017 to 2022, by medium (in billion U.S. dollars)Brazil: advertising revenue 2017-2022, by medium
- Advertising expenditure in Brazil from 2015 to 2018 (in billion Brazilian reals)Brazil: ad investments 2015-2018
- Distribution of advertising spending in Brazil in 2018, by mediumAdvertising spending in Brazil 2018, by medium
- Change in advertising expenditure in Brazil from 2016 to 2020Brazil: ad spend growth 2016-2020
- Advertising spending per person in Brazil from 2015 to 2021 (in U.S. dollars)Ad spend per person in Brazil 2015-2021
- Distribution of advertising and marketing agencies in Brazil in 2018, by sectorBrazil: advertising & marketing companies 2018, by sector
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- Leading advertising categories in Brazil in 2018, by advertising spending (in billion Brazilian reals)Brazil: leading advertising categories 2018
- Change in advertising spending in Brazil in 2018, by categoryBrazil: ad spend growth rate 2018, by category
- Leading cities in Brazil in 2018, based on advertising spending (in billion Brazilian reals)Brazil: cities with largest ad spend 2018
- Advertising spending in São Paulo, Brazil between 2010 and 2018 (in billion Brazilian reals)Brazil: ad spend in São Paulo 2010-2018
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- Traditional media
The most important statistics
- Distribution of advertising spending in Brazil from 2018 to 2020, by mediumDistribution of ad spend in Brazil 2018-2020, by medium
- TV advertising spending in Brazil from 2009 to 2018 (in billion Brazilian reals)Brazil: TV ad investments 2009-2018
- TV advertising spending as percentage of total advertising expenditure in Brazil from 2016 to 2018, by typeBrazil: TV ad investment share 2016-2018, by type
- Radio advertising spending in Brazil from 2009 to 2018 (in billion Brazilian reals)Brazil: radio ad investments 2009-2018
- Newspaper advertising spending in Brazil from 2009 to 2018 (in billion Brazilian reals)Brazil: newspaper ad investments 2009-2018
- Magazine advertising spending in Brazil from 2009 to 2018 (in billion Brazilian reals)Brazil: magazine ad investments 2009-2018
- Digital media
The most important statistics
- Digital advertising spending in Brazil from 2015 to 2018 (in billion Brazilian reals)Brazil: digital ad investments 2015-2018
- Distribution of digital advertising spending in Brazil in December 2018, by industryBrazil: digital ad spend 2018, by industry
- Change in digital advertising spending in Brazil from 2019 to 2023Brazil: digital ad spend growth 2019-2023
- Digital advertising spending growth rate in Brazil from 2013 to 2022, by format Digital ad spend growth in Brazil 2013-2022, by format
- Online advertising spending in Brazil from 2015 to 2018 (in billion Brazilian reals)Brazil: online ad investments 2015-2018
- Mobile internet advertising spending in Brazil from 2011 to 2022 (in million U.S. dollars)Mobile ad spend in Brazil 2011-2022
- Share of mobile internet in digital advertising spending in Brazil from 2012 to 2022Share of mobile in digital ad spend in Brazil 2012-2022
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- Highest contributing advertising markets worldwide 2018-2021
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- Brazil: ad investments 2015-2018
- Advertising spending in Brazil 2018, by medium
- Brazil: ad spend growth 2016-2020
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- Distribution of ad spend in Brazil 2018-2020, by medium
- Brazil: TV ad investments 2009-2018
- Brazil: TV ad investment share 2016-2018, by type
- Brazil: radio ad investments 2009-2018
- Brazil: newspaper ad investments 2009-2018
- Brazil: magazine ad investments 2009-2018
- Brazil: digital ad investments 2015-2018
- Brazil: digital ad spend 2018, by industry
- Brazil: digital ad spend growth 2019-2023
- Digital ad spend growth in Brazil 2013-2022, by format
- Brazil: online ad investments 2015-2018
- Mobile ad spend in Brazil 2011-2022
- Share of mobile in digital ad spend in Brazil 2012-2022
- Television share of advertising expenditure in the European Union (EU 28) 2009-2017
- Television ad spending APAC 2010-2021
- TV advertising spending in the U.S. 2011-2023
- Television advertising expenditure in Greece 2008-2015
- TV ad spending in Belgium 2015-2019
- Television advertising expenditure in the United Kingdom (UK) 2010-2015
- Television advertising expenditure in Portugal 2008-2015
- Advertising expenditure share of TV channels in Germany 2015
- Television advertising expenditure in Norway 2008-2015
- Television advertising expenditure in Austria 2008-2015
- Television advertising expenditure in Switzerland 2008-2015
- Television advertising spending in the United Kingdom (UK) 2007-2015
- Television advertising expenditure in Belgium 2008-2015
- Television advertising expenditure in Germany 2008-2015
- Television advertising expenditure in France 2008-2015
- Big Bang Theory: ad price on U.S. TV 2014-2019
- Italy: opinion about advertising on Rai channels 2019, by age group
- Annual growth of the advertising expenditure of linear TV China 2013-2017
- Comedy Central shows with largest ad revenue 2016
- Cost of primetime 30-second commercial in Asia Pacific 2016 by country
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