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Brazil: TV ad investment share 2016-2018, by type

TV advertising spending as percentage of total advertising expenditure in Brazil from 2016 to 2018, by type

by Marina Pasquali, last edited Sep 4, 2019
Brazil: TV ad investment share 2016-2018, by type In 2018, free TV advertising made up a share of nearly 51 percent of the total ad spending in the country, a decrease from a share of 53.6 percent in the previous year. In contrast, pay TV represented 14.3 percent of total ad investments in Brazil in 2018, up from 13.2 percent a year earlier.
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TV advertising spending as percentage of total advertising expenditure in Brazil from 2016 to 2018, by type

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