In 2020, free TV advertising made up a share of over 49 percent of the total ad spending in the country. The share has been falling since 2016, when it stood at 55.1 percent.
TV advertising spending as percentage of total advertising expenditure in Brazil from 2015 to 2020, by type
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Grupo de Mídia São Paulo. (September 12, 2021). TV advertising spending as percentage of total advertising expenditure in Brazil from 2015 to 2020, by type [Graph]. In Statista. Retrieved August 08, 2022, from https://www.statista.com/statistics/894113/brazil-tv-ad-expenditure-share-medium/
Grupo de Mídia São Paulo. "TV advertising spending as percentage of total advertising expenditure in Brazil from 2015 to 2020, by type." Chart. September 12, 2021. Statista. Accessed August 08, 2022. https://www.statista.com/statistics/894113/brazil-tv-ad-expenditure-share-medium/
Grupo de Mídia São Paulo. (2021). TV advertising spending as percentage of total advertising expenditure in Brazil from 2015 to 2020, by type. Statista. Statista Inc.. Accessed: August 08, 2022. https://www.statista.com/statistics/894113/brazil-tv-ad-expenditure-share-medium/
Grupo de Mídia São Paulo. "Tv Advertising Spending as Percentage of Total Advertising Expenditure in Brazil from 2015 to 2020, by Type." Statista, Statista Inc., 12 Sep 2021, https://www.statista.com/statistics/894113/brazil-tv-ad-expenditure-share-medium/
Grupo de Mídia São Paulo, TV advertising spending as percentage of total advertising expenditure in Brazil from 2015 to 2020, by type Statista, https://www.statista.com/statistics/894113/brazil-tv-ad-expenditure-share-medium/ (last visited August 08, 2022)