In 2018, free TV advertising made up a share of nearly 51 percent of the total ad spending in the country, a decrease from a share of 53.6 percent in the previous year. In contrast, pay TV represented 14.3 percent of total ad investments in Brazil in 2018, up from 13.2 percent a year earlier.
TV advertising spending as percentage of total advertising expenditure in Brazil from 2016 to 2018, by type
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Kantar Ibope Media, & Grupo de Mídia São Paulo. (June 29, 2019). TV advertising spending as percentage of total advertising expenditure in Brazil from 2016 to 2018, by type [Graph]. In Statista. Retrieved June 01, 2020, from https://www.statista.com/statistics/894113/brazil-tv-ad-expenditure-share-medium/
Kantar Ibope Media, und Grupo de Mídia São Paulo. "TV advertising spending as percentage of total advertising expenditure in Brazil from 2016 to 2018, by type." Chart. June 29, 2019. Statista. Accessed June 01, 2020. https://www.statista.com/statistics/894113/brazil-tv-ad-expenditure-share-medium/
Kantar Ibope Media, Grupo de Mídia São Paulo. (2019). TV advertising spending as percentage of total advertising expenditure in Brazil from 2016 to 2018, by type. Statista. Statista Inc.. Accessed: June 01, 2020. https://www.statista.com/statistics/894113/brazil-tv-ad-expenditure-share-medium/
Kantar Ibope Media, and Grupo de Mídia São Paulo. "Tv Advertising Spending as Percentage of Total Advertising Expenditure in Brazil from 2016 to 2018, by Type." Statista, Statista Inc., 29 Jun 2019, https://www.statista.com/statistics/894113/brazil-tv-ad-expenditure-share-medium/
Kantar Ibope Media & Grupo de Mídia São Paulo, TV advertising spending as percentage of total advertising expenditure in Brazil from 2016 to 2018, by type Statista, https://www.statista.com/statistics/894113/brazil-tv-ad-expenditure-share-medium/ (last visited June 01, 2020)
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