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Brazil: TV ad investment share 2016-2018, by type

Published by Statista Research Department, Jan 7, 2021
In 2018, free TV advertising made up a share of nearly 51 percent of the total ad spending in the country, a decrease from a share of 53.6 percent in the previous year. In contrast, pay TV represented 14.3 percent of total ad investments in Brazil in 2018, up from 13.2 percent a year earlier.

TV advertising spending as percentage of total advertising expenditure in Brazil from 2016 to 2018, by type

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Sources

Release date

June 2019

Region

Brazil

Survey time period

2016 to 2018

Supplementary notes

Data for 2016 and 2017 retrieved from earlier Kantar Ibope Media publications.

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