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Brazil: TV ad spend share 2015-2017, by type
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Brazil: TV ad spend share 2015-2017, by type
TV advertising spending as percentage of total advertising expenditure in Brazil from 2015 to 2017, by type
The statistic displays data on TV advertising spending as share of the annual advertising expenditure in Brazil from 2015 to 2017, broken down by medium. Free TV advertising made up the largest share, with 53.6 percent of total ad spending in 2017. That same year, Pay TV represented 13.2 percent of total ad spend in Brazil.
TV advertising spending as percentage of total advertising expenditure in Brazil from 2015 to 2017, by type
| Free TV | Pay TV | TV merchandising | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| Free TV | Pay TV | TV merchandising | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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The statistic displays data on TV advertising spending as share of the annual advertising expenditure in Brazil from 2015 to 2017, broken down by medium. Free TV advertising made up the largest share, with 53.6 percent of total ad spending in 2017. That same year, Pay TV represented 13.2 percent of total ad spend in Brazil.
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- Release date
- February 2018
- Region
- Brazil
- Survey time period
- 2015 to 2017
- Supplementary notes
- * Data retrieved from an earlier publication.
Source
- Show sources information
- Show publisher information
- Release date
- February 2018
More information
- Region
- Brazil
- Survey time period
- 2015 to 2017
- Supplementary notes
- * Data retrieved from an earlier publication.
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Advertising in Brazil
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Statistics on "Advertising in Brazil"
- Overview
The most important statistics
- Advertising spending in Brazil from 2017 to 2022 (in billion U.S. dollars)Brazil: advertising expenditure 2017-2022
- Distribution of advertising spending in Brazil in 2017, by mediumAdvertising spending in Brazil 2017, by medium
- Compound annual growth rate of the Brazilian media and entertainment spending from 2017 to 2022, by sectorGrowth of the Brazilian media and entertainment spending 2017-2022, by sector
- Markets contributing the most to global advertising spending between 2017 and 2020 (in million U.S. dollars)Highest contributing advertising markets worldwide 2017-2020
- Media advertising spending in BRIC countries from 2014 to 2022 (in billion U.S. dollars)BRIC countries: ad spend 2014-2022
- Advertising spending in São Paulo, Brazil between 2010 and 2017 (in billion Brazilian reals)Ad spend in São Paulo, Brazil 2010-2017
- Key figures
The most important statistics
- Advertising revenue in Brazil from 2017 to 2022, by medium (in billion U.S. dollars)Brazil: advertising revenue 2017-2022, by medium
- Advertising spending per person in Brazil from 2015 to 2021 (in U.S. dollars)Ad spend per person in Brazil 2015-2021
- Leading advertising agencies in Brazil in 2018, by investment in advertising (in billion Brazilian reals)Leading advertising agencies in Brazil 2018
- Distribution of advertising and marketing agencies in Brazil in 2017, by sectorBrazil: advertising & marketing companies 2017, by sector
- Leading advertisers in Brazil in 2017, based on advertising spending (in billion Brazilian reals)Leading advertisers in Brazil 2017
- Leading advertising categories in Brazil in 2017, by advertising spending (in billion Brazilian reals)Leading advertising categories in Brazil 2017
- Change in advertising spending in Brazil in 2017, by categoryBrazil: ad spend growth rate 2017, by category
- Advertising spending of the Brazilian federal government in 2017, by medium (in million Brazilian reals)Brazil: ad spend of the federal government 2017, by medium
- Traditional media
The most important statistics
- TV advertising spending in Brazil from 2009 to 2017 (in billion Brazilian reals)Brazil: TV ad spend 2009-2017
- TV advertising spending as percentage of total advertising expenditure in Brazil from 2015 to 2017, by typeBrazil: TV ad spend share 2015-2017, by type
- Radio advertising spending in Brazil from 2017 to 2022 (in million U.S. dollars)Radio ad spend in Brazil 2017-2022
- Newspaper advertising spending in Brazil from 2009 to 2017 (in billion Brazilian reals)Brazil: newspaper ad spend 2009-2017
- Magazine advertising spending in Brazil from 2009 to 2017 (in billion Brazilian reals)Brazil: magazine ad spend 2009-2017
- Change in advertising expenditure in Brazil from 2016 to 2019Brazil: ad spend growth 2016-2019
- Digital media
The most important statistics
- Digital advertising expenditure in Brazil from 2015 to 2017 (in billion Brazilian reals)Digital ad spend in Brazil 2015-2017
- Online advertising spending in Brazil from 2015 to 2017 (in billion Brazilian reals)Brazil: online ad spend 2015-2017
- Digital advertising spending growth rate in Brazil from 2013 to 2022, by format Digital ad spend growth in Brazil 2013-2022, by format
- Mobile internet advertising spending in Brazil from 2011 to 2022 (in million U.S. dollars)Mobile ad spend in Brazil 2011-2022
- Share of mobile internet in digital advertising spending in Brazil from 2012 to 2022Share of mobile in digital ad spend in Brazil 2012-2022
- Audience of desktop advertising in Latin America in 2017, by country (in 1,000 users)Latin America: desktop advertising audience 2017, by country
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Television share of advertising expenditure in the European Union (EU 28) 2009-2017
- Television ad expenditure in Asia Pacific 2010-2019
- TV advertising spending in the U.S. 2011-2020
- Television advertising expenditure in Italy 2008-2015
- Television advertising expenditure in Switzerland 2008-2015
- Television advertising expenditure in Belgium 2008-2015
- Television advertising expenditure in Germany 2008-2015
- Television advertising expenditure in Portugal 2008-2015
- TV ad spending in Belgium 2015-2018
- Television advertising expenditure in Austria 2008-2015
- Television advertising expenditure in Greece 2008-2015
- Television advertising expenditure in France 2008-2015
- Television advertising spending in the United Kingdom (UK) 2007-2015
- Television advertising expenditure in Norway 2008-2015
- Television advertising expenditure in the United Kingdom (UK) 2010-2015
- U.S. general industrial machinery and equipment ad spend 2010-2016
- Radio advertising spending in Taiwan 2008-2015
- Mobile app TV ad spend in the U.S. 2009-2015
- Sumitomo - ad spend in the U.S. 2014, by medium
- Growth of RTB digital display ad spending in the United Kingdom (UK) 2014-2018
Studies
- TV advertising in the U.S.
- Advertising in the Netherlands
- Advertising in Europe
- Advertising in Belgium
- Advertising in Italy
- Advertising market in the U.S.
- Advertising in the United Kingdom (UK)
- Digital advertising in Europe
- Television in Germany
- BRICS advertising
- Political advertising in the U.S.
- Advertising in North America
- Advertising in the Nordics
- Advertising in Germany
- Advertising industry in Spain
Statistics on "Advertising in Brazil"
- Advertising spending in Brazil from 2017 to 2022 (in billion U.S. dollars)
- Distribution of advertising spending in Brazil in 2017, by medium
- Compound annual growth rate of the Brazilian media and entertainment spending from 2017 to 2022, by sector
- Markets contributing the most to global advertising spending between 2017 and 2020 (in million U.S. dollars)
- Media advertising spending in BRIC countries from 2014 to 2022 (in billion U.S. dollars)
- Advertising spending in São Paulo, Brazil between 2010 and 2017 (in billion Brazilian reals)
- Advertising revenue in Brazil from 2017 to 2022, by medium (in billion U.S. dollars)
- Advertising spending per person in Brazil from 2015 to 2021 (in U.S. dollars)
- Leading advertising agencies in Brazil in 2018, by investment in advertising (in billion Brazilian reals)
- Distribution of advertising and marketing agencies in Brazil in 2017, by sector
- Leading advertisers in Brazil in 2017, based on advertising spending (in billion Brazilian reals)
- Leading advertising categories in Brazil in 2017, by advertising spending (in billion Brazilian reals)
- Change in advertising spending in Brazil in 2017, by category
- Advertising spending of the Brazilian federal government in 2017, by medium (in million Brazilian reals)
- TV advertising spending in Brazil from 2009 to 2017 (in billion Brazilian reals)
- TV advertising spending as percentage of total advertising expenditure in Brazil from 2015 to 2017, by type
- Radio advertising spending in Brazil from 2017 to 2022 (in million U.S. dollars)
- Newspaper advertising spending in Brazil from 2009 to 2017 (in billion Brazilian reals)
- Magazine advertising spending in Brazil from 2009 to 2017 (in billion Brazilian reals)
- Change in advertising expenditure in Brazil from 2016 to 2019
- Digital advertising expenditure in Brazil from 2015 to 2017 (in billion Brazilian reals)
- Online advertising spending in Brazil from 2015 to 2017 (in billion Brazilian reals)
- Digital advertising spending growth rate in Brazil from 2013 to 2022, by format
- Mobile internet advertising spending in Brazil from 2011 to 2022 (in million U.S. dollars)
- Share of mobile internet in digital advertising spending in Brazil from 2012 to 2022
- Audience of desktop advertising in Latin America in 2017, by country (in 1,000 users)
- Share of advertising spending going on television in the European Union (EU 28) from 2009 to 2017
- Value of television advertising expenditure in the Asia Pacific region from 2010 to 2019 (in billion U.S. dollars)
- TV advertising spending in the United States from 2011 to 2020 (in billion U.S. dollars)
- Television advertising expenditure in Italy from 2008 to 2015 (in million euro)
- Television advertising expenditure in Switzerland from 2008 to 2015 (in million U.S. dollars)
- Television advertising expenditure in Belgium from 2008 to 2015 (in million euro)
- Television advertising expenditure in Germany from 2008 to 2015 (in million euro)
- Television advertising expenditure in Portugal from 2008 to 2015 (in million euro)
- Annual value of television advertising expenditure in Belgium from 2015 to 2018 (in 1,000 euros)
- Television advertising expenditure in Austria from 2008 to 2015 (in million euro)
- Television advertising expenditure in Greece from 2008 to 2015 (in million euro)
- Television advertising expenditure in France from 2008 to 2015 (in million euro)
- Television advertising spending in the United Kingdom (UK) from 2007 to 2015 (in million GBP)
- Television advertising expenditure in Norway from 2008 to 2015 (in million U.S. dollars)
- Television advertising expenditure in the United Kingdom (UK) from 2010 to 2015 (in million GBP)
- Advertising spending in the general industrial machinery and equipment industry in the United States from 2010 to 2016 (in million U.S. dollars)
- Radio advertising expenditure in Taiwan from 2008 to 2015 (in million U.S. dollars)
- Mobile app TV advertising spending in the United States from 2009 to 2015 (in million U.S. dollars)
- Sumitomo's direct-to-consumer (DTC) advertising spending in the United States in 2014, by medium (in million U.S. dollars)
- Year on year growth of real-time bidding premium digital display advertising spending in the United Kingdom (UK) from 2014 to 2018
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