Out-of-home ad spend in Canada 2019-2023
According to the most recent market data, the out-of-home advertising spending in Canada in 2019 was valued at over 919 million Canadian dollars. The global outbreak of the coronavirus pandemic impacted the outdoor advertising industry heavily and Canada was not spared from its effects. In 2020, OOH ad spend in the country dipped by 30 percent. However, the market is believed to bounce back by roughly 12 to 15 percent and reach 929 million Canadian dollars by the end of 2023.
