Popular media platforms to get beauty information in Indonesia 2022

Published by Hanadian Nurhayati-Wolff, May 25, 2023
According to a survey on the beauty index in Indonesia in 2022, Instagram was the most popular platforms to get beauty information, as stated by almost 95 percent of respondents. The same survey found that around 80 percent of respondents considered product safety as the most important factor in choosing a skincare brands and product.

Most popular media platforms to get beauty information in Indonesia in 2022

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Release date

December 2022

Region

Indonesia

Survey time period

October to November 2022

Number of respondents

9,010

Age group

12-66 years

Special properties

among Indonesian women

Method of interview

Online survey

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