Intentions on AI or ML usage in the influencer marketing industry in Australia 2023

Published by
Christopher Hughes,
Mar 3, 2023
According to a survey on the influencer marketing industry in Australia that was conducted in February 2023, about 64 percent of respondents claimed that they would use artificial intelligence or machine learning to identify the most effective influencers for a certain brand or campaign. The second most popular intention was locating and distributing relevant content.

Intentions on artificial intelligence or machine learning usage in the influencer marketing industry in Australia as of February 2023

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Release date

February 2023

Region

Australia

Survey time period

as of February 2023

Number of respondents

3,500 respondents

Supplementary notes

Original question: "How you are intended to use artificial intelligence (AI) or machine learning (ML) ?"

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Statistics on " Influencer marketing in Australia "

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Global overview

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Regional overview

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The Australian market

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Brands and influencers

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Social media in Australia

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Influencer marketing in AustraliaInfluencer marketing in IndiaInfluencer marketing worldwideInfluencer marketing in JapanInfluencer marketing in Asia
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