As of January 2023, advertisements on YouTube could reach around 78 percent of the total population in Lithuania. In terms of the number of people who could be reached with ads, this equaled to over two million individuals nationwide. Facebook came in second, with a potential advertising reach of approximately 60 percent of the country's population.
Share of population potentially reachable by ads on leading social media platforms in Lithuania as of January 2023
The analysis is based on the advertising resources of Meta, Google, LinkedIn, Snap, and Twitter.
The source specifies that social media users may not represent unique individuals due to duplicate and fake accounts, different research dates, and differences in census data vs. resident populations.
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DataReportal, & We Are Social, & Meltwater. (February 13, 2023). Share of population potentially reachable by ads on leading social media platforms in Lithuania as of January 2023 [Graph]. In Statista. Retrieved October 06, 2024, from https://www.statista.com/statistics/1373041/lithuania-social-media-ad-reach-by-platform/
DataReportal, und We Are Social, und Meltwater. "Share of population potentially reachable by ads on leading social media platforms in Lithuania as of January 2023." Chart. February 13, 2023. Statista. Accessed October 06, 2024. https://www.statista.com/statistics/1373041/lithuania-social-media-ad-reach-by-platform/
DataReportal, We Are Social, Meltwater. (2023). Share of population potentially reachable by ads on leading social media platforms in Lithuania as of January 2023. Statista. Statista Inc.. Accessed: October 06, 2024. https://www.statista.com/statistics/1373041/lithuania-social-media-ad-reach-by-platform/
DataReportal, and We Are Social, and Meltwater. "Share of Population Potentially Reachable by Ads on Leading Social Media Platforms in Lithuania as of January 2023." Statista, Statista Inc., 13 Feb 2023, https://www.statista.com/statistics/1373041/lithuania-social-media-ad-reach-by-platform/
DataReportal & We Are Social & Meltwater, Share of population potentially reachable by ads on leading social media platforms in Lithuania as of January 2023 Statista, https://www.statista.com/statistics/1373041/lithuania-social-media-ad-reach-by-platform/ (last visited October 06, 2024)
Share of population potentially reachable by ads on leading social media platforms in Lithuania as of January 2023 [Graph], DataReportal, & We Are Social, & Meltwater, February 13, 2023. [Online]. Available: https://www.statista.com/statistics/1373041/lithuania-social-media-ad-reach-by-platform/