Spain: top inspiration sources for beauty trends 2022

More than 40 percent of women in Spain are inspired by their friends and acquaintances, as well as social media platforms such as TikTok, to try out new beauty trends, highlighting the important social element to beauty product consumption. Other popular sources of inspiration for beauty trends among Spanish women in 2022 include ratings and reviews, brand advertisements, and magazines.

Leading sources inspiring beauty trends among Spanish women in 2022

Characteristic	Share of respondents
Friends and acquaintances	44%
Social media (TikTok, Instagram, YouTube...)	41%
Ratings and reviews	29%
Brand advertisements	23%
Magazines	18%
Celebrities	17%
Blogs	16%
Series and films	12%

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Release date

February 2022

More information

Region

Spain

Survey time period

February 2022

Number of respondents

>4,000

Supplementary notes

The study was conducted with more than 4,000 participants from 3 countries (Spain, Italy, France), including 3,000 women. This statistic only shows data from Spanish respondents, and only includes female beauty shoppers.

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