According to a survey on influencer marketing conducted in Singapore, nano-influencers had a median engagement rate of 10.15 percent on TikTok as of October 2022. Meanwhile, macro-influencers had a median engagement rate of 1.58 percent on the platform.
Median engagement rates of influencers on TikTok in Singapore as of October 2022, by category
based on random sampling of Singaporean influencers with 1,000 to 1,000,000 followers across all influencer verticals
Method of interview
Online survey
Supplementary notes
The source did not provide figures for the total number of respondents for Singapore.
The report covered Cambodia, Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam and leveraged data points from over 500,000 influencers.
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AnyMind Group. (October 26, 2022). Median engagement rates of influencers on TikTok in Singapore as of October 2022, by category [Graph]. In Statista. Retrieved October 11, 2024, from https://www.statista.com/statistics/1378672/singapore-influencers-median-engagement-rates-on-tiktok-by-category/
AnyMind Group. "Median engagement rates of influencers on TikTok in Singapore as of October 2022, by category." Chart. October 26, 2022. Statista. Accessed October 11, 2024. https://www.statista.com/statistics/1378672/singapore-influencers-median-engagement-rates-on-tiktok-by-category/
AnyMind Group. (2022). Median engagement rates of influencers on TikTok in Singapore as of October 2022, by category. Statista. Statista Inc.. Accessed: October 11, 2024. https://www.statista.com/statistics/1378672/singapore-influencers-median-engagement-rates-on-tiktok-by-category/
AnyMind Group. "Median Engagement Rates of Influencers on Tiktok in Singapore as of October 2022, by Category." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/1378672/singapore-influencers-median-engagement-rates-on-tiktok-by-category/
AnyMind Group, Median engagement rates of influencers on TikTok in Singapore as of October 2022, by category Statista, https://www.statista.com/statistics/1378672/singapore-influencers-median-engagement-rates-on-tiktok-by-category/ (last visited October 11, 2024)
Median engagement rates of influencers on TikTok in Singapore as of October 2022, by category [Graph], AnyMind Group, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/1378672/singapore-influencers-median-engagement-rates-on-tiktok-by-category/
