U.S. companies using social media marketing 2015-2019, by platform
Share of companies in the United States who are using social networks for marketing purposes from 2015 to 2019, by platform
This statistic presents the share of companies in the United States who are using social media networks for marketing purposes from 2015 to 2019, sorted by platform. According to the findings, in 2017, 86.3 percent of companies used Facebook for marketing purposes, while in comparison during the same year only 72.8 percent of companies used Instagram for similar purposes.
Share of companies in the United States who are using social networks for marketing purposes from 2015 to 2019, by platform
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| Total | ||||
|---|---|---|---|---|
| 2019* | 86.3% | 66.2% | 75% | 90.4% |
| 2018 | 86.3% | 66.2% | 72.8% | 89.9% |
| 2017 | 85.8% | 66.2% | 69.7% | 89.4% |
| 2016 | 85.3% | 66.1% | 53.2% | 88.9% |
| 2015 | 84.7% | 65.8% | 32.3% | 88.2% |
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