U.S. companies using social media marketing 2015-2019, by platform

Share of companies in the United States who are using social networks for marketing purposes from 2015 to 2019, by platform

U.S. companies using social media marketing 2015-2019, by platform This statistic presents the share of companies in the United States who are using social media networks for marketing purposes from 2015 to 2019, sorted by platform. According to the findings, in 2017, 86.3 percent of companies used Facebook for marketing purposes, while in comparison during the same year only 72.8 percent of companies used Instagram for similar purposes.
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Share of companies in the United States who are using social networks for marketing purposes from 2015 to 2019, by platform

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FacebookTwitterInstagramTotal
2019*86.3%66.2%75%90.4%
201886.3%66.2%72.8%89.9%
201785.8%66.2%69.7%89.4%
201685.3%66.1%53.2%88.9%
201584.7%65.8%32.3%88.2%
FacebookTwitterInstagramTotal
2019*86.3%66.2%75%90.4%
201886.3%66.2%72.8%89.9%
201785.8%66.2%69.7%89.4%
201685.3%66.1%53.2%88.9%
201584.7%65.8%32.3%88.2%
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This statistic presents the share of companies in the United States who are using social media networks for marketing purposes from 2015 to 2019, sorted by platform. According to the findings, in 2017, 86.3 percent of companies used Facebook for marketing purposes, while in comparison during the same year only 72.8 percent of companies used Instagram for similar purposes.
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Release date
August 2018
Region
United States
Survey time period
2015 to 2018
Special properties
companies with 100 employees and over
Supplementary notes
*Forecast
Total includes all social networks.
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