Opinion about influencers working with brands on TikTok in Poland 2020

Published by Statista Research Department, Dec 8, 2022
A third of TikTok users in Poland had a positive opinion about influencer marketing on the app in 2020. 34.5 percent did not mind it, whereas only 14.3 percent had a negative opinion.

TikTok users' opinion about influencers promoting brands on TikTok in Poland as of January 2020

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Sources

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Release date

March 2020

Region

Poland

Survey time period

December 20, 2019 to January 7, 2020

Number of respondents

1,703 respondents

Special properties

TikTok application users*

Method of interview

Online survey

Supplementary notes

*N=1,703, of which 1,650 TikTok users.

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Market overview

8

TikTok's usage for marketing purposes

8

Creators/influencers

7

Metrics

5

Competitors

8

Audience and user behavior

7

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