China: popular virtual celebrities on social media 2023

In February 2023, the computer-generated influencer Little Monk was the most popular virtual celebrities in China, based on the number of active social media users and followers. Other virtual human-looking characters had no more than three million active users.

Number of active social media users and followers of leading virtual influencers in China in February 2023 (in millions)

Characteristic	Number of de-duplicated active users	Number of de-duplicated followers
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-

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Release date

April 2023

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Region

China

Survey time period

February 2023

Supplementary notes

Values have been rounded for a better understanding.

Number of de-duplicated active users: users who had viewed or followed the content posted by the influencers in specified KOL platforms during the statistical period.

Number of de-duplicated followers: cumulative number of followers de-duplicated on the specified social medial platforms as of the end of the statistical cycle.

Social media platforms: Douyin, Kuaishou, Weibo, Xiaohongshu, Bilibili, and WeChat official number.

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