Changes in marketing costs among brands in China 2022-2023

Changes in marketing expenditure among brands in China in 2022 and 2023

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Release date

March 2023



Survey time period

December 2022

Number of respondents

50 companies

Supplementary notes

Survey question: How did the marketing budget of your company change in 2022 and how will it change in 2023?
,br> The survey covered traditional brands like food & beverages, cosmetics, household appliances, etc. and brands present online such as online shopping, news, and life services.

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