Memorability of DOOH vs TV ads in Great Britain 2022

Share of consumers who agreed that digital out-of-home (DOOH) ads were more memorable than TV ads in Great Britain as of July 2022

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Source

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Release date

November 2022

Region

United Kingdom (Great Britain)

Survey time period

July 2022

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The source states that the survey was carried out in 18 markets, with sample sizes between 514 and 2,004. No exact number for the UK is provided.

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