Japan: impact of customer support in purchase decisions by age 2022

The quality of a company's customer support service was important in purchase decision making in Japan, as revealed in a survey conducted in May 2022. Young adults aged 20 to 29 years showed the highest share of respondents that valued a high degree of care from customer service when choosing products and services, with over 84 percent.

Importance of the quality of customer support in making purchase decision in Japan as of May 2022, by age group

Characteristic	I consider it important	I consider it somewhat important	Neither	I consider it not that important	I consider it not important
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-
-	-	-	-	-	-

Download

Source

Show detailed source information?

Already a member?

Sources

Use Ask Statista Research Service

Release date

September 2022

More information

Region

Japan

Survey time period

May 24 to 30, 2022

Number of respondents

1,613*

Age group

20 years and older

Method of interview

Online survey

Supplementary notes

*Respondents who have contacted a company or written a review about a product or service.
Original question: "When choosing products or services, how important to you is the quality of a company's customer support (consultation via telephone, mail, chat, etc.)?"

Citation formats