Quarterly Samsung Pay penetration, online or offline, in India 2021-2023
Statista's Consumer Insights. The numbers shown here refer to the share of respondents who indicated they used Samsung Pay in the last 12 months, either for POS transactions with a mobile device in stores and restaurants or for online shopping. Less than one out of 10 respondents from India indicated they had used Samsung Pay in a POS setting between April 2022 and March 2023 - with no additional respondents saying they used Samsung Pay during this same time for online payments.
Samsung Pay adoption for in-store payments in India was slightly higher in 2023 than it was in early 2020, although use among consumers remained low. This is according to two different questions asked throughout multiple surveys from