Southeast Asia: e-commerce revenue 2017-2027

In 2021, the highest total e-commerce revenue was recorded in Indonesia with approximately 55.97 billion U.S. dollars. E-commerce revenue in Indonesia is expected to grow to approximately 104.1 billion U.S. dollars in 2027 from 9.01 billion U.S. dollars in 2017. Overall, the Tiger Cub states are forecasted to experience growth in e-commerce revenue until 2027.
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Total e-commerce revenue in Tiger Cub economies from 2017 to 2027 (in billion U.S. dollars)

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Supplementary notes

The e-commerce market includes the sale of physical goods via a digital channel to a private end user (B2C). This comprises purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The main sales channels are cross-brand online mail order companies and the online shops of individual companies. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

The exact definition of the eCommerce market can be found here

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