J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowComfort with ad targeting based on sexuality & gender identity worldwide 2022
During a survey conducted throughout 2021 and the first quarter of 2022, all non-cisgender identifying people surveyed in Spain reported being comfortable with rand targeting based on sexual orientation and/or gender identity, while 93.1 percent of Spanish cisgender respondents said the same – a difference of nearly seven percentage points. Meanwhile, in the United Kingdom, 83.7 percent of cisgender interviewees stated being comfortable with that type of ad targeting, while less than 82 percent of non-cisgender identifying Brits said the same.
