Australia: brand preference behavior by category 2022

In a survey conducted in 2022 among loyalty program users in Australia, around two-fifths of respondents indicated that they had a preferred banking or credit card brand and a preferred supermarket brand. In comparison, only nine percent of those surveyed had a restaurant brand preference. When shopping for fashion or homeware items, half of all respondents reported considering two to three brands.

Share of consumers who have a preferred brand in Australia in 2022, by category

Characteristic	Have a preferred brand	Consider 2-3 brands	No brand preference
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-

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Release date

November 2022

More information

Region

Australia

Survey time period

November 2022

Number of respondents

2,562 respondents

Age group

18 years and older

Special properties

respondents are active loyalty program members*

Supplementary notes

*Active members are those who have earned or used points with a loyalty program in the last 12 months.

Nationally representative sample of the Australian population.

Survey of 116 loyalty programs Australians are members of, including domestic programs and programs operating internationally.

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