Netherlands: companies with the best corporate image 2022

Bol.com was the most popular company in the Netherlands in 2022. A widespread survey revealed that Dutch respondents consider bol.com to have the best image of all large companies in the Netherlands by quite a margin. The runner-up on the list, bank ABN AMRO, scores roughly 65 percent, indicating that Bol.com's image is considered to be roughly 50 percent better.

Bol.com is owned by Ahold Delhaize, which also owns and operates several supermarket chains and drugstores in the Benelux and beyond. Ahold Delhaize is ranked third on this list.

Companies with the best reputation in the Netherlands in 2022, by image score

Characteristic	Image score
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Release date

December 2022

More information

Region

Netherlands

Survey time period

2022

Number of respondents

1,421 respondents

Special properties

people in the Netherlands

Supplementary notes

The image score was derived from a survey among 1,421 respondents in the Netherlands. The survey included elements of the companies' image as a brand, as an employer, as a business partner, as an innovator, among other characteristics. The highest-ranked company scores 100% in this ranking; all other scores are relative to the score of the top company.

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