Type of online purchases by individuals in the Netherlands 2018, by gender

Type of online purchases by individuals in the Netherlands in 2018, by gender

Type of online purchases by individuals in the Netherlands 2018, by gender This statistic illustrates the type of online purchases of individuals in the Netherlands in 2018, by gender. As of 2018, roughly 35 percent of Dutch women bought household goods or appliances on the internet.
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Type of online purchases by individuals in the Netherlands in 2018, by gender

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MenWomen
Food products, cosmetics, cleaning products16.2%15.5%
Medication10.7%9.3%
Clothes and sports articles53.8%57.1%
Digital study or teaching material17.3%14.1%
Film, music19.6%11.6%
Books, magazines, newspapers29.8%31.2%
Telecommunication services29.6%19.5%
Soft-/Hardware and electrical appliances30.8%14%
Household goods and appliances41.2%34.8%
Travel and accommodation51.2%48.4%
Financial products or services38.5%28.2%
Tickets for events46.6%45%
Other purchases43.9%25.2%
MenWomen
Food products, cosmetics, cleaning products16.2%15.5%
Medication10.7%9.3%
Clothes and sports articles53.8%57.1%
Digital study or teaching material17.3%14.1%
Film, music19.6%11.6%
Books, magazines, newspapers29.8%31.2%
Telecommunication services29.6%19.5%
Soft-/Hardware and electrical appliances30.8%14%
Household goods and appliances41.2%34.8%
Travel and accommodation51.2%48.4%
Financial products or services38.5%28.2%
Tickets for events46.6%45%
Other purchases43.9%25.2%

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This statistic illustrates the type of online purchases of individuals in the Netherlands in 2018, by gender. As of 2018, roughly 35 percent of Dutch women bought household goods or appliances on the internet.
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Release date
October 2018
Region
Netherlands
Survey time period
2018
Number of respondents
4,500 respondents
Age group
12 to 74 years old
Special properties
not including people in institutions, facilities and shelters
Method of interview
Computer-assisted telephone interviews (CATI)
Supplementary notes
Original survey question: "Could you indicate for the following goods or services if you have ordered or purchased them in the previous 12 months for private use?"

Multiple answers were possible.

The source explains: "Online purchases are goods that have been purchased via an internet browser or an app. Goods that were bought via SMS, MMS or e-mail are not included as online purchases."

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