Streaming content on ad-supported or ad-free platforms in EU-5 2023

Published by
Julia Stoll,
Aug 31, 2023
Streaming viewers in the European countries UK, France, Italy, Spain, and Germany preferred ad-supported content over ad-free plans, with half of respondents to an early-2023 survey stating to watch TV shows and movies on ad-based services. Moreover, nearly one in three people interviewed consumed a mix of ad-supported and ad-free content.

Share of streaming viewers watching TV shows and movies on ad-supported or ad-free streaming services in EU-5 as of January 2023

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Release date

March 2023

Region

France, Germany, Italy, Spain, United Kingdom

Survey time period

December 22, 2022 to January 11, 2023

Number of respondents

5,306 respondents

Age group

16-74 years

Special properties

viewers who watch 7 hours or more of TV weekly

Method of interview

Online survey

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Topics

Ad-supported video-on-demand market in EuropeVideo-on-demand in EuropeSubscription video-on-demand services in EuropeTelevision industry in EuropeFilm industry in Europe
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